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209婚纱摄影商业计划书模板

发布时间：2023-03-19 05:19:36 来源：文档文库

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相约婚纱摄影创业计划书
商务技术系市场营销1315成员:韩娟44程瑶45崔雪雅43王硕红06王震楠09刘亚男12梁中秀40张艳玲23抖文库

目录：
一、企业概括...................................................................................1二、目标群体分析…….....................................................................11、婚纱照客户群分析.............................................................12、毕业照客户群分析.............................................................13、艺术照目标客户分析..........................................................1三、行业市场特征分析......................................................................11、市场需求分析...........................................................................22、竞争对手分析...........................................................................2四、影楼基本情况............................................................................21、店面设计……...........................................................................22、设计说明……...........................................................................23、人力资源状况...........................................................................24、影楼基本设备..........................................................................35、影楼提供的服务……................................................................4五、营销方式........................................................................................51、价格策略…..............................................................................52、产品策略……...........................................................................5六、促销策略….....................................................................................51、优惠卡……..............................................................................52、宣传单……..............................................................................53、制作影楼宣传画册……............................................................54、网页宣传……...........................................................................55、组织团购…..............................................................................56、抽奖活动……...........................................................................57、T台走秀……...........................................................................68、巡街展示……...........................................................................69、节假日活动…….......................................................................6七、物流配送…….................................................................................6八、财务计划…….................................................................................6九、地址…….......................................................................................................6十、结论…...........................................................................................................7

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