Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respond to automatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important. The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route. For
41 example, although a consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact, having the wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
The Career Forum0 If you work in the city centre then a visit to the Career Forum, is the00 city's most successful recruitment exhibition, will give you the information34 you need to determine whether you are making up the most of yourself.35 Currently, there are advertising many new vacancies on the job market.36 With good skills and a healthy work record in greater demand than ever, it is37 the ideal time to ensure that your career is being on the right track. The Career38 Forum has been responsible for helping many thousands of the people39 improve their job potential, and it can do something the same for you.40 Some of the best jobs in town never reach out the advertising pages, so41 to be considered for one of these top jobs as they become available,42 you will need to make closely contact with the employers' agents. The Career43 Forum is making the perfect opportunity. It is set in an informal atmosphere44 and there is no pressure put; you can choose which agents you talk to.45 So if you are looking for a new job, come and join us at the Career Forum.
Get better at keyboarding
0 There is a simple way to work more efficiently: improve your keyboard
00 skills by learning to touch keyboard them. If you are one of the vast majority
34 of some people who keyboard with two or four fingers, you may believe that
35 you are reasonably efficient. But the average person seldom achieves more
36 than twelve words by a minute when using this method, while touch keyboarding
37 can achieve up to 120 words, if enabling you to work almost as quickly
38 as you can think. Whatever position you hold in your company, you are
39 probably given responsible for answering emails or generating documents, and it
40 is quite likely that you spend too much time doing this. Stop and consider how
41 far much more you could do in a day as a result of touch keyboarding. You would
42 be able to create such a document faster than you can write and as
43 quickly as you can think and free up time to be more than creative. Moreover,
44 you would save up the cost of a full-time secretary, and no longer have to
45 wait for your documents to be created and either then have to return them for correction.
Personal Assistant Of The Year
0 Anne-Marie Garrard was shocked when it was announced that she had won the
00 Personal Assistant of the Year award. 'The other candidates seemed me
34 to be very strong, and I have to say I found that the selection procedure really·
35 hard,’ she says. 'I didn't think I had any chance of winning. When I heard my
36 name, my legs were so weak I could only hardly stand up,’ she laughs. So
37 how is ‘the best' personal assistant chosen from a group of so extremely good
38 and very different individuals? The final decision was reached after a
39 day-long session of the tests, interviews and exercises. Garrard believes
40 the skills she uses in her job helped her how to perform well. For instance, although
41 most of her work is for her company’s Managing Director, she works for six bosses
42 in all, so she always tries out to be prepared for anything that might happen.
43 As for the future, her firm has closed for its summer break now; as soon as
44 they will open again, there is a pay rise waiting for her. But Garrard is not
45 going to be relax. She says, 'There’s always room for personal development.
You must keep trying to improve.’
Meetings That Work
0 A vital skill for anyone running a business it is the ability to communicate
00 effectively. This is particularly important in a meeting where complex arguments
34 need to be put forward and where it is too vital to get the best out of the situation
35 and those present in as little time as possible. Before calling a meeting, ask
36 yourself if you actually need one, since so many are unproductive results and do
37 not really need to take place. Sending an email or by using another means of
38 communication, such as a simple phone call, might achieve the desired results in
39 half the time. Having established the need _for a meeting, so inform those you
40 wish to attend and ask people to be punctual. Concerning the key to a good
41 meeting is an agenda, which needs to be sent out in advance and should state the
42 date, time and location. It should also contain the names of those ones who will
43 be present and set that out, starting with the most important, the points for
44 discussion. Ask in advance for suggestions for items to be discussed about but
45 set a deadline for submissions in order to reduce the amount of time that has to be
spent under 'Any Other Business'.
Dealing with Expenses0 Most companies use forms or spreadsheets to process travel and entertainment00 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunately when data often needs to be processed again and entered35 into the firm's other such accounting systems. One solution is an automated expenses36 management system. But if there are various measures you can implement to make37 your existing procedures more efficient. Firstly, try ensure that all expenses claims are38 independently been authorised. Who approves senior managers' claims, for example?39 Don't waste time for reviewing all expenses claims; only look in detail at a sample, but40 regularly up date the firm's expenses policy, and query with all claims that fall outside it. You41 should also avoid duplicating effort; if line managers check expenses, there is little point42 in the accounts department are doing so. You could try to cut down on cash advances and43 corporate credit cards; making staff to use their own credit cards encourages them44 to submit claims on time. It is also a good idea to identify and remind staff who do not45 submit or approve claims promptly. Finally, aim to recharge every expenses to customers where your business model allows.
0 Regular meetings with clients are important to a healthy collaboration. They
00 may be set up by the client, for example to review with the progress of current
34 projects, to give new instructions that may have lead to a contract variation
35 or to discuss any concerns. The client meeting which can also be arranged
36 by you or another member of your company to attract from new business, to
37 address a problem unless that needs to be solved or to give an update or status
38 report on current business ventures. Your part is in these meetings will dictate
39 the kind of information you need and how you should prepare for them. If you
40 will be responding to questions put by your client, the material you present
41 should deal in specifically with the request that was made. The meeting should not
42 only move off the agenda without the permission of the person you are meeting.
43 If you have prepared properly, you should be able to anticipate both questions and
44 to respond properly. If you are put on the spot and asked for details you do not
45 have, respond honestly - do not speak about matters as you are not familiar with.
Activity 1:
Asking each other’s name (including spelling), hometown, occupation, hobbies
Further probing: describe your hometown (location, city, town, village) climate, population, etc.
Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.
Further probing: asking each other about marital status/ with or without boy friend/girlfriend.
Asking for opinion on married/single life, which is better?
Further probing: asking each other about hobbies.
Ⅲ Discussion Functional Sentences
Part 3
(一) 开始某个话题
Let’s start with …
Shall we begin with …
So, the first item on the agenda is …
Linda, would you like to kick off?
(二) 结束某个话题
Right, I think that covers the first item.
Shall we leave that item?
If you don’t have anything else to add, …
(三) 转移话题
Let’s move on to the next item …
The next question on the agenda is …
Now let’s come to the question of …
(四) 打断对方
Excuse me, may I interrupt?
Just a moment, but …
Can I say something here?
Mark, sorry, …
Sorry to interrupt, but …
(五) 评价(p37)
(六) 询问对方意见
What do you think about this?
What’s your opinion on this?
Have you considered …
How would you say?
(七) 表达自己观点
I think/feel/believe that …
You mentioned that …, but, in my view …
In my opinion, we should …
I’d like to point out …
My view is that …
(八) 评论
That’s a good idea/an excellent idea.
That’s very interesting.
I’m sure we’d all agree with that.
That’s a very good point/an important point.
(九) 要求对方澄清观点
I don’t see what you’re getting at.
I’m not sure what you mean.
I’m not sure what you are saying.
It’s not clear what you mean.
(一十) 避免跑题
We’re missing the point.
We’re getting off the point.
Let’s get back to the main point.
It’s not on the agenda, but …
(一十一) 回应
That’s marvelous.
That’s great.
All right.
I see your point.
I understand your concern.
常用口头衔接语
Well, it seems to me that …
That’s true, but on the other hand …
I couldn’t have put it better myself.
That’s just what/all I was thinking.
There’s something in that, I suppose.
That’s exactly my opinion.
Well, the point I’m trying to make is that …
Well, what I am trying to say is that …
That’s how I feel.
That’s just how I see it.
Ⅲ Presentation Functional Sentences
Part 2
常用连词
1.解释性:
in other words,that/which means,namely,that is to say
2.进一步阐释性:
in particular,especially,notably,chiefly
3.对照、转折性:
but, though, even though, while, whereas
despite, in spite of
yet, however, nevertheless, still, but, even so
all the same,in contrast
4.原因、结果:
lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect
rise, stem from, be attributable to, cause
because, as, since,because of, due to, owing to, on account of, as a result/consequence of
therefore, so, accordingly, consequently, hence, thus, that’s the reason why
常用词汇
1.动词:to clarify, to explain, to interpret, to put sth. another way, to recap on sth.
2.名词:a summary, a decision, a report, an outcome, a write-up, a recommendation
注意:
1. 考试中不要说 “Pardon?”
2. Never say “sorry” in examination!
3. 没听清可用以下说法
I don’t quite understand you. Would you explain it a little bit for me?
I am not sure what you are getting at. Would you express it in another way?
I don’t catch you. Could you repeat it?
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