Marketing data] [March 2013 nine electric oven sales data provider level
Research papers Download news: According EnfoDesk Analysys think tank Chinese net purchases of goods quotes system monitoring results, as of March 2013 nine electronic business platform Oven price index as shown below.
During March 2013, the monitored nine mainstream B2C electronic business platform toaster sales performance (relative to sales volume share and relative share) as shown below.
From the relative share of sales volume and relative share of view, Oven at Lynx, Jingdong sales account for over ninety percent of the market share, market share, sales transit cats, Jingdong, Suning Tesco top three market share respectively 77.1%, 16.1%, 2.6%, sales of market share to 74.3 percent transit cats ranked first, Jingdong second volume market share of 16.6%, Suning Tesco was 3.0%, ranking third.
March 2013 the overall market average review score of 4.7 points, nine platforms, Kuba shopping network reviews the highest score is 5.0 points, Dangdang ranked second, easy fast network review lowest score of 4.1 points. commodity distribution from the number nine platforms can be seen, the highest number of Lynx distribution, up to 357 units, Dangdang second highest number of 179 distribution units, Suning Tesco distribution lowest number, only 69 units.
March 2013, the overall market average discount rate of 81.6%. Nine platforms, Kuba shopping network with the largest discount, the discount rate of 69.0%, followed by Lynx, the discount rate was 73.6%, Shop No. 1, QQ online shopping, online discount efforts the United States is small, the discount rate is higher than 90%.
March 2013, the major electricity supplier platform oven sales market share ranked the top three brands are: Long Emperor of 36.2%, 23.5% in the United States, North America 10.6% market share of sales of the top three brands are: Long Emperor 37.8% United States 25.8%, North America 7.9% and the relative share of sales in the relative share of sales Top10 Quantity Total 12 brands, accounting for a total market share of the overall market Jiucheng from customer price point of view, Siemens’ customer price far higher than Other brands, is 6364.1 yuan, Castel, DeLonghi customer price higher than 1,300 yuan, and the remaining brand passenger unit were lower than 600 yuan, of which the passenger SKG lowest price for 297.1 yuan.
March 2013 the overall market average review score is 4.7 points. Except SKG, the rest of the brand’s review score and the overall market average little difference which, Delong comments highest score of 4.9 points, SKG’s review score lowest, at 3.5 points.
March 2013, nine major brands of electronic business platform toaster price discounts larger effort, the overall market price discount rate of 81.6%, of which the greatest efforts LIREN discount, the discount rate of 49.2%, followed by the sea s, the discount rate was 63.3%, the minimum intensity DeLonghi discount, the discount rate was 94.0%.
March 2013 data show that the share of single-product sales of the top three are: Long Emperor CKF-25B toaster 14.2% 5.4% Long Emperor TB12 oven, toaster beauty MG25NF-ARF 4.9%. Top10 in Long Emperor accounted for 5 seats, the United States accounted for four seats, one seat representing Alice poetry, Top10 single product market share of the total sales volume of 47.5%.
Index Description: The average review score: monitoring cycle monitoring platform of the average turnover of a single product score score Price Discount rate: the number of cycles in the nucleus, commodity trader in the platform on the sale price and the original ratio.
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