微信公众平台操作流程
1、公众平台注册
1、
![](https://wkrtcs.bdimg.com/rtcs/image?w=553&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"553","h":"319","dataType":"png","c":"word/media/image1.png","imgOriW":1022,"imgOriH":589})
2、注册
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"263","dataType":"png","c":"word/media/image2.png","imgOriW":1021,"imgOriH":487})
![](https://wkrtcs.bdimg.com/rtcs/image?w=542&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"542","h":"273","dataType":"png","c":"word/media/image3.png","imgOriW":1202,"imgOriH":738})
3、邮箱认证
![](https://wkrtcs.bdimg.com/rtcs/image?w=544&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"544","h":"209","dataType":"png","c":"word/media/image4.png","imgOriW":1206,"imgOriH":464})
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"297","dataType":"png","c":"word/media/image5.png","imgOriW":606,"imgOriH":512})
4、选择类型
一般选择订阅号、选择以后就不能修改
![](https://wkrtcs.bdimg.com/rtcs/image?w=551&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"551","h":"326","dataType":"png","c":"word/media/image6.png","imgOriW":1249,"imgOriH":740})
5、登记信息
登记类型我们自己用就选择个人的。
上传身份证的时候要按照要求就拍，身份证上的信息必须清晰
![](https://wkrtcs.bdimg.com/rtcs/image?w=549&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"549","h":"341","dataType":"png","c":"word/media/image7.png","imgOriW":1217,"imgOriH":757})
![](https://wkrtcs.bdimg.com/rtcs/image?w=547&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"547","h":"452","dataType":"png","c":"word/media/image8.png","imgOriW":925,"imgOriH":765})
6、公众账号信息
微信名字注册以后就不能修改
![](https://wkrtcs.bdimg.com/rtcs/image?w=543&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"543","h":"355","dataType":"png","c":"word/media/image9.png","imgOriW":1129,"imgOriH":739})
7、注册成功
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"349","dataType":"png","c":"word/media/image10.png","imgOriW":725,"imgOriH":459})
8、信息设置
![](https://wkrtcs.bdimg.com/rtcs/image?w=548&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"548","h":"331","dataType":"png","c":"word/media/image11.png","imgOriW":1215,"imgOriH":735})
2、微信公众平台操作
![](https://wkrtcs.bdimg.com/rtcs/image?w=544&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"544","h":"344","dataType":"png","c":"word/media/image12.png","imgOriW":1206,"imgOriH":762})
1、消息设置
消息设置是设置关注的时候的欢迎语
![](https://wkrtcs.bdimg.com/rtcs/image?w=546&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"546","h":"333","dataType":"png","c":"word/media/image13.png","imgOriW":1211,"imgOriH":739})
2、消息自动回复
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"221","dataType":"png","c":"word/media/image14.png","imgOriW":950,"imgOriH":381})
3、关键字回复
通过输入不同的关键字出现不同的内容
![](https://wkrtcs.bdimg.com/rtcs/image?w=547&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"547","h":"279","dataType":"png","c":"word/media/image15.png","imgOriW":1213,"imgOriH":619})
4、消息管理
可以看到别人给你发的信息，可以进行回复
![](https://wkrtcs.bdimg.com/rtcs/image?w=546&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"546","h":"293","dataType":"png","c":"word/media/image16.png","imgOriW":1268,"imgOriH":680})
5、素材管理
编写自己的文章进行发布
图文消息分为单图文消息和多图文消息
单图文消息：只可以编写一篇文章；
多图文消息：每次可以编写2篇以上。如果写一篇无法保存。
注意：图文消息必须填写事项
标题、封面、摘要、正文、一项不写就无法发布。
封面图片可以让他在正文里面显示，把旁面的√取消就可以不再正文显示。根据需求进行选择。
![](https://wkrtcs.bdimg.com/rtcs/image?w=548&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"548","h":"302","dataType":"png","c":"word/media/image17.png","imgOriW":1216,"imgOriH":669})
![](https://wkrtcs.bdimg.com/rtcs/image?w=546&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"546","h":"357","dataType":"png","c":"word/media/image18.png","imgOriW":1185,"imgOriH":774})
6、图片水印修改
图片上的水印可以选择不同的方式显示。
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"215","dataType":"png","c":"word/media/image19.png","imgOriW":1173,"imgOriH":456})
![](https://wkrtcs.bdimg.com/rtcs/image?w=548&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"548","h":"364","dataType":"png","c":"word/media/image20.png","imgOriW":702,"imgOriH":466})
7、浏览
编写好的文章必须要在手机上浏览以后再发布；检查一遍再发布减少错误。
![](https://wkrtcs.bdimg.com/rtcs/image?w=549&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"549","h":"240","dataType":"png","c":"word/media/image21.png","imgOriW":694,"imgOriH":303})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"553","h":"291","dataType":"png","c":"word/media/image22.png","imgOriW":737,"imgOriH":388})
8、群发信息。
群发可以发布文字、图片、语音、视频、图文信息。我们主要发布图文信息，每天只可以发布一篇。
![](https://wkrtcs.bdimg.com/rtcs/image?w=542&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"542","h":"294","dataType":"png","c":"word/media/image23.png","imgOriW":1257,"imgOriH":683})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"553","h":"374","dataType":"png","c":"word/media/image24.png","imgOriW":936,"imgOriH":633})
![](https://wkrtcs.bdimg.com/rtcs/image?w=545&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"545","h":"346","dataType":"png","c":"word/media/image25.png","imgOriW":1008,"imgOriH":639})
3、素材特效使文字排版更加美观
在百度上搜微信文章编辑器就出来很多编辑器，随便点击进去一个都可以。
![](https://wkrtcs.bdimg.com/rtcs/image?w=549&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"549","h":"457","dataType":"png","c":"word/media/image26.png","imgOriW":830,"imgOriH":692})
![](https://wkrtcs.bdimg.com/rtcs/image?w=547&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"547","h":"314","dataType":"png","c":"word/media/image27.png","imgOriW":1030,"imgOriH":591})
1、标题编辑
Ctrl+a 全选
Ctrl+c复制
Ctrl+v 粘帖 到微信公众平台里面就可以了
都要使用快捷键
![](https://wkrtcs.bdimg.com/rtcs/image?w=552&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"552","h":"248","dataType":"png","c":"word/media/image28.png","imgOriW":580,"imgOriH":261})
正文格式
![](https://wkrtcs.bdimg.com/rtcs/image?w=549&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"549","h":"381","dataType":"png","c":"word/media/image29.png","imgOriW":1015,"imgOriH":704})
场景格式
![](https://wkrtcs.bdimg.com/rtcs/image?w=548&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"548","h":"347","dataType":"png","c":"word/media/image30.png","imgOriW":1072,"imgOriH":679})
素材格式
![](https://wkrtcs.bdimg.com/rtcs/image?w=550&md5sum=90ef134ebfa5bca9a50bd2e2bcae32c4&sign=a48b38e47f&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=50&ipr={"t":"img","w":"550","h":"363","dataType":"png","c":"word/media/image31.png","imgOriW":1098,"imgOriH":725})
本文来源：https://www.2haoxitong.net/k/doc/7778febcbb4cf7ec4afed0c1.html
文档为doc格式