国际商务礼仪英文

国际商务礼仪英文

　　篇一：国际商务礼仪作业

　　Business Gift-giving Around the World

　　武汉大学何坚婷

　　Abstract: Nowadays, gifts are playing as an important role in international business relations. But different countries have different customs of gift-giving. The paper gives some details about how to make a good business gift-giving in many countries around the world.

　　Key words: significance, different cultures, comparative of business gift-giving

　　Introduction

　　of Gift-giving in Business

　　First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each other’s friendship.

　　And then, gift-giving can show people’s congratulations, condolences and thanks to others. At the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to people’s communication.

　　Cultures’ View on Gifts

　　Before we start to talk about how to make a good business gift-giving, let’s give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts. The first one is America!

　　In America, people like the practical and peculiar gifts very much. For example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy. American people treat the snails and horseshoe as the mascot. When you present some gifts to them, remember not to make the number of gifts singular, and you should be attention to the addition, packaging gifts, do not use black paper, because the black in American eyes was unlucky color. Also, gifts should pay attention to the business end of the conversation.

　　In the UK, people don’t like the gifts that are very expensive. It will be taken as a bribe if you give them some precious gifts. Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. Do remember that not to present gifts printed with company flag. Also, remember not to send the lily, because it means death.

　　In France, people are very romantic, so they usually like the artistic

　　and intellectual gifts very much, such as picturesque, art albums, and small crafts. If you are invited to a French people’s house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in France. In Russia, people like to treat the guests with bread and salt to show their friendship and respect. They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts. But do not give money to people, because it will be considered as charity and insults.

　　In Japan, people think that gifts represent peoples’ true mind. For the Japanese, the ceremony of gift giving is more important than the objects exchanged. While you give them some flowers, the flowers should not be white, as these are associated with death. Also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet. Four is an especially inauspicious number, never give four of anything.

　　In Saudi Arabia, people are very hospital, but you are not expected to bring any gift when invited into a Saudi home. Arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return. Do not present used items to them, not so as wine and gifts with animal patterns on it. It is

　　considered a violation of their privacy to give the wifes of Arabs gifts.

　　to Make a Good Gift-giving

　　As we have discussed about the different cultures’ attitudes toward gift-giving, I’m going to list the way to make a good gift-giving in different countries around the world.

　　First, we should know about the four elements of gift-giving, thus gifts, means, time and place.

　　To tell it in detail, let’s have a look on some countries that may provide us some useful information.

　　In America, business gifts are discouraged by the law, which allows only a $25 tax deduction on gifts. So, it is important for you to choose a good time to present gifts, the time when you arrive or when you leave America is OK. When you visit a home, it is not necessary to take a gift, however ,it is always appreciated. You may take flowers, a plant, or a bottle of wine. Take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. And personal gifts such as perfume or clothing are inappropriate for women.

　　In the UK, gifts are not part of doing business. Rather than giving gifts, it is preferable to invite your hosts out for a meal or a show.

　　But when you are invited to a English home, you may bring flowers, liquor or champagne, and chocolates. Send a brief, handwritten thank-you note promptly afterwards, preferably by messenger rather than by mail.

　　In France, it is not a good idea to give a business gift at your first encounter. For thank-you’s, send at least a note, the day after you were invited to a dinner. Of cause, you can send flowers or a basket of fruit if you like. To be romantic is necessary.

　　In Russia, gifts are more popular than the countries described before. So, you will have more choice to present gifts to your friends in Russia. Gifts like baseball caps, rock or country and western cassettes are welcome, also, camera, watches, and inexpensive jewelry is OK. Thus after you choose a good time, you will make a good impression on your friends with the wonderful gifts. In Japan, gift giving is very common. Business gifts absolutely must be given at midyear and at year end. They are often given at first business meetings. Usually, Japanese do not open gifts directly once receiving them. If they do, they will be restrained in their appreciation. This does not mean that they do not like what you have given. When choosing gifts, imported goods and electronic product are fine.

　　In Saudi Arabia, every Saudi who must broker or approve a

　　篇二：国际商务礼仪论文How to make first impression

　　Assignment 2

　　A Cross-cultural Study of How to make a good

　　first impression

　　Name:

　　Students No:

　　Major:

　　Mobile phone:

　　Hello everyone! I’m——. Today, our topic is How to make a good first impression. The first impression is the first impression two strangers meet formation, is a preliminary evaluation by observation on the other side of the dress, speech, manners and so on to each other. The first impression of the whole impression formation play a decisive role, it is often after intercourse according to. So, whether to leave others a good “first impression.” Often determines the success or failure of communication with others. So, in today’s lecture, we will focus on how to make a good first impression profound?

　　Person’s appearance don’t decide, but depends entirely on their own

　　character expression was most incisive. Vulgar action is always boring. For example in France: social occasions to meet with the guests, generally to shake hands for ceremony. Yung women are often subjected to curtsy, French certain social class “a kiss on the hand” is also quite popular, but Shi kissing hand, mouth should not come into contact with her by the hand, nor kiss gloved hand, not kissing in public places; do not kiss the girl’s hand.

　　Dell Carnegie in “six suggestions how to win friends and influence people” a book is to make a good first impression:

　　? To be a patient listener, to encourage others to talk about his own. ? Smile.

　　? Mention the name of others.

　　? Talk with others interested in the topic.

　　? Feel he is very important to let others sincere way.

　　? Be genuinely interested in other people. before talking to after thinking, clear expression, rhythm, not too fast, intonation should speak in measured tones, and the aesthetic feeling of music. Look pleased with oneself make gestures, such as unsightly adjoins action should be everyone knows, Britain is a country, polite, pay attention to cultivation. Meeting of elders, superiors and not familiar with title, title, and in other names preceded by that title, lady, lady, Mr. or miss. Between friends and acquaintances commonly known. They met for the first time people shake hands, smile and say: “hello!”

　　arrogant, say yes and mean no, or to avoid being seen, full of twists and turns, or to ask questions, gossipy and meddlesome will damage the image and the atmosphere of communication. Learn to listen. Americans

　　generally cheerful, sociable, not to stick at trifles. The first meeting is not necessarily shake hands, sometimes just smile, or a wave of “ choosing the partner, will often begin to pay attention to those who looked beautiful, but if we want to keep the good interpersonal relationship and communication object, we can only choose those has important significance in our view of value. The Brazilian enthusiasm, bold, frank, honest. In contact with Brazilian, you will not feel cold, feel rejected, you can talk with the Brazilian relaxed, take one’s ease, even will soon become bosom friends, and you can feel the Brazilian with a childlike playful strength and loose habits.

　　But often the shy, afraid of people, a lot of people are just passive communication. Psychologists have found that people cannot take the initiative to contact, there are three main reasons:

　　1.

　　2.

　　3.

　　Since found out the reason, we have an antidote against the disease. You can exercise their own from the following three aspects:

　　1. some easy questions or comments on your side, easy happening; attract the attention of the other party.

　　2. Self-introduction is a key social. Active right, have a style of one’s own self introduction, often give a good impression on the left. For example, the famous opera writer Wei Mingling is not high, “said a man”. But he avoided to never, but often in public to ridicule the way to introduce yourself: “I Binapolun shorter, with Lu Xun Cao Yu; repeated measurement, no effort to play a gun, conditional touch pen, and then took up the text.”

　　3.

　　the basic psychological needs. In order to attract the attention of the other party, active praise is very useful.

　　4.

　　people.

　　References:

　　1.《Carnegies Complete Books of Success》--Carnegie

　　篇三：商务礼仪英语Bisiness Etiquette

　　A Study on International Commercial Etiquette and Its Significance

　　商务礼仪及其意义研究

　　CONTENTS

　　INTRODUCTION????????????????????.1

　　CHAPTER ONE ABCCCCCCCC?????????????. 7

　　Abc???????????????????????. 7

　　Abc ???????????????????????.8

　　Abc????????????????????.???.9

　　CHAPTER TWO ABCCCCCCCC?????????????11

　　???????????????????????. 11

　　???????????????????????12

　　???????????????????????.13

　　CHAPTER THREE?

　　CHAPTER FOUR?

　　?

　　CONCLUSION?????????????????????.

　　REFERENCES?????????????????????

　　内 容 摘 要

　　当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。

　　国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。

　　本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。

　　Abstract

　　Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be famil

　　iar with all the protocols in all fields, such as politics, economics, and culture and military.

　　International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .

　　This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.

　　INTRODUCTION

　　Business communication and business etiquette

　　In an era of globalization, understanding the basics of etiquette an

　　d protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global s

　　uccess. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.

　　In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.

　　Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.

　　International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three

　　CHAPTER ONE

　　ABC

　　CONCLUSION

　　Increased globalization has been one of the most important developments in the

　　past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with trading partners around the world is essential in the twenty-first century. Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms. One business educator has cautioned, “Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive.” Colleges and universities have responded to this need by integrating international perspectives into the curricula. Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses. Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.

　　Proper etiquette in today’s business world goes well beyond basic table manners and common courtesies . Think of all the elements that go into making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even sat down to begin talks.

　　Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the ritua

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