How to develop the enterprise culture with Chinese characteristics
Abstract: This paper discusses the need to establish and develop the enterprise culture with Chinese characteristics, we must have a modern Enterprise Management system, focus on the construction of enterprise culture to enhance the taste of corporate culture, attention to corporate culture, personality, and also to Innovation with the times. Paper Keywords: Chinese characteristics, corporate culture, cultural content: management system Corporate culture refers to a certain social and historical conditions, the enterprise and its employees in the production and management characteristics of the evolving thinking with business ethics, values, philosophy, traditional customs, spirit, ethics, the sum of the development goals . corporate culture that is people-centered management theory to guide the culture as a fundamental means to arouse the conscious acts of employees for the purpose of a unique cultural phenomenon and management thinking. It emphasizes the management of the soft elements, the core meaning is the corporate values . It is generally believed that it is an advanced management theory, as many powerful driving force for business success and an important magic weapon. More and more facts that it plays in the enterprise "soul" and "pillar of the role. 500 other companies to win the fundamental reason is that these companies are good at to revitalize their corporate culture, with the corporate culture , maintained years of living. So how to establish and develop the enterprise culture with Chinese characteristics? Here is the author of some opinions. 1 To have a modern Enterprise Management system No modern management system, corporate culture is castle in the air, and modern management mechanism is the unshakable foundation of corporate culture. Establish a system is easy to establish the same must be strictly enforced to ensure the healthy and orderly development of enterprises. More representative The company is three groups. In 1997, President Wu Bingxin existence of the business felt many problems, but because the system did not perform well, leading to the ultimate failure of the enterprise. Modern mechanism also includes an extension. Is the business of the CI, CI at this stage without a business is not desirable. CI enterprise systems (including company logo, corporate music, corporate philosophy, entrepreneurship, etc.) must be a high degree of unity. As national national flag, national anthem, as the simplest form of business objectives and aspirations. This is also an important part of corporate culture.
2 content to focus on corporate culture Some people think that corporate culture is the ideological and political work, and some people think that corporate culture is the cultural and sports activities, and some people think that corporate culture is the slogan, and some people think that corporate culture is the rules and regulations, further suggested that corporate culture is the corporate logo. undeniable. These views have their right side, but they only see a corporate culture or form of expression, or only see a corporate culture of the carrier. Scientific theory is correct guide to action, if only to show the surface in the form of intrinsic value without with the idea of a corporate culture that makes no sense, unsustainable, and therefore can not form a cultural driving force, development of enterprises can not be far-reaching impact. Theory of corporate culture should be absorbed the content of behavioral science, public relations, decision sciences, management science, philosophy, ethics and economics of the essence of many departments disciplines, the main content should be in a rational and scientific basis of practice to form the. Corporate culture should be based on real people-centered, culture guide as a means to stimulate the conscious acts of employees for the purpose of a business management thinking. corporate culture is to emphasis on the fundamental task, I believe, understanding, launched , guide, educate, train and mold people, only those ideas and values through a variety of activities and forms, is the more complete corporate culture. 3 great importance to establish the objectives and direction of enterprise development Haier's corporate culture today has been recognized by the majority of enterprises, and Zhang took office in 1984, the most simple system of just two; First, do not be late leave early; second, not to urinate in the workshop. Visible corporate culture and the development of inseparable. Enterprises do not have good planning and development, do not talk about the establishment of corporate culture. Enterprise development planning framework for the equivalent of corporate culture. But also the space to accommodate corporate culture. To march within the enterprise culture of righteousness and up style, to ensure the cohesion and solidarity. In a Japanese company, unity and coordination is the first request, each employee is an important chain links, so Part II: World War II only after the Panasonic, Sony, Toshiba and other companies in the glory. the representation of domestic garment enterprises "Shanshan Group" in the late 20th century, 8o is a failing of the small factories. In President made under the leadership of Zheng Yonggang, "do the domestic first-class clothing" slogan, through product Innovation, strategy, enterprises have become the industry leader.
4 to enhance the taste of corporate culture Corporate culture is an exotic theory, to date, there are still many companies know very little about the enterprise culture theory, let alone with the correct theory to guide practice of enterprise culture, to completely change the kind of simple imitation of some famous enterprises In the building of enterprise culture in some form, while ignoring the connotation of enterprise culture fragmented approach to planning to hire experts to guide the construction as soon as possible to enhance the taste of corporate culture. In this regard, Anhui, the company's practices Rongshida We provide a good reference. As the company earnestly learn from the "good for business and mutual benefit" Merchants cultural essence. and carry it to the corporate internal and external relationship, so that enterprises have made great progress, washing machine market share, sales and sales rank first in the country. In recent years, the Chinese home appliance industry is fiercely competitive. Each other to kill each other. Have serious consequences, Rongshida Group, also suffer. In order to prevent the further spread of vicious competition in the Chinese Enterprise Management Association help Rongshida implemented "and to" build Agkistrodon idea, proposed a "mutual respect, mutual equality and mutual benefit and common development, integrity first, and civilized business, justice make a profit, Dexing rate" spirit of enterprise and launched China's first corporate self-declaration, thanks to the careful planning and the right expert guidance, Rongshida Group's corporate culture based on the original more on the floor, effectively promoted the development of enterprises. Excellent managers create excellent corporate culture, and excellent corporate culture needs to have the entire staff of intelligence, active participation, joint compliance and consciously implement, or to build an excellent corporate culture to speak of. This is because , employees are the main building of enterprise culture, among them bears a very rich material for the construction of enterprise culture, particularly their role models among advanced practice in the production and operation shown by thoughts, ideas and ways of thinking, etc. , focused on the class reflects the characteristics of the working class, is an advanced enterprise value, which Walled advanced thinking and consciousness, it is an excellent corporate culture extract the source concluded. Therefore, we must give full play to all the staff's enthusiasm and creativity. to business goals, beliefs deeply rooted in the minds of each employee to form their consensus into their common faith. This will make them a strong sense of mission and sense of honor and responsibility. to consciously self-interest, work responsibilities and the overall interests of enterprises linked together. heartedly do their work, so stick to it, excellent corporate culture is bound to stand out.
5 personalized attention to corporate culture Strictly speaking, the corporate culture is "individual culture," self-sealing, the enterprise should demonstrate their own unique personality in culture. There have attractive personality. A personality vitality. The reason many companies familiar with managers in long-term management focus on building practice are very distinctive, excellent distinctive corporate culture, and these unique corporate culture of excellence not only effectively promote development and progress of the enterprise, but also to other enterprises to provide a very good success experience. Founded in 1937, McDonald's restaurants from the initial development of the car to the world's most successful fast food chains, and among the world top 500 list, can not but thanks to its unique corporate culture and business philosophy. McDonald's founder Crow Mr. Ke early days to set up their own business and faith of the three fast food restaurants, and later added "V" doctrine, constitute a McDonald's restaurant in a complete fast on Q (quality), s (service), C (clean), V (value) business philosophy. It is the core concept in this business, coupled with a distinctive visual identity system business - the M double-marked by golden arches and Ronald McDonald figure idols, McDonald's built a unique culture, the McDonald's set a record of the world's largest chain system. Haier Group's values of Innovation, the spirit of building an advanced culture, system behavior and material cultures. Created a "three-level, said" the corporate culture construction mode, so that the Haier Group, prosperous and flourish. Course of development of each enterprise is different from the composition of different components business, competitive pressures faced by different, so its strategy to respond to the environment and ways to deal with internal conflict will have their own characteristics, not exactly the same. The same is Japanese culture, Sony's corporate culture emphasizesInnovation, Nissan's corporate culture emphasizes the customer first, also belong to the American culture, Hewlett-Packard's corporate culture emphasizes the adaptability of the market environment, and IBM's corporate culture emphasizes respect for human , trust, good at using incentives. Therefore, the prominent firm characteristics, attention to corporate culture, personality, the corporate culture under the guidance of the theory from the reality of the enterprise, building full of features, excellent distinctive corporate culture. Links Research Papers Download carefully shaping enterprise http://www.hi138.com 6 "soul"
Theory of corporate culture can be profound, the content is rich and varied culture, from the corporate philosophy, business ethics, corporate democracy, enterprise education to corporate behavior, corporate systems, corporate identity, entrepreneurship, etc., are an important part of corporate culture in establishing the practice of corporate culture, which are important. can be neglected. However, I believe, in the various elements of corporate culture must be focused, the only way to focus on building an appropriate corporate culture. Years of practice is not difficult to see that the most profound theory of corporate culture, the content is undoubtedly the most attractive entrepreneurial spirit, and spirit of enterprise is the concentrated expression of corporate values, is the spiritual pillar of the enterprise and the spirit of the driving force to develop a conscious The special will and faith, is the enterprise of the "soul." Throughout the famous Chinese and foreign enterprises in the construction of excellent corporate culture, they all paid great attention to the cultivation and shaping the spirit of enterprise. "dedication and the pursuit of excellence," Haier's entrepreneurial spirit, they practical action to explain the spirit of enterprise. And to educate their staff in order to consciously practice the spirit of enterprise. A business in the long development process, because each time the internal and external environment in which managers of different ideas and different values will affect the business, so that each period of corporate values may be different. So. Enterprises is difficult to one a consistent common values, which play demand in shaping the entrepreneurial spirit of the time. first play of the enterprises in the development process of the formation of the different values for analysis and integration. carefully extracted from the most to adapt to the development of enterprises, the most value of the spirit, if refined a new spirit of enterprise. to go through enterprise workers, the highest authority of Congress to be a serious set, so that all employees of the new spirit of enterprise has a sense of pride to take practical action to consciously practice the spirit of enterprise . entrepreneurial spirit in place, must be through a variety of promotional tools, various means of publicity, all kinds of publicity to instill education, advocated the concept of entrepreneurial spirit, consciousness and the principles and reflects the spirit of enterprise and advanced indoctrination into the brains of employees to make it deep into people's minds, so that employees at corporate events, consciously or unconsciously demonstrated.
In short, the core of corporate culture as the cultivation and shaping the entrepreneurial spirit is the internal conditions and external environment of the interaction with the product, from extraction to establish, to become the spiritual pillar and source of strength for all staff need to continue to nurture and shape, the only way to give full play to the spirit of enterprise in the development process in the enterprise active role. 7 establishment and development of Chinese corporate culture must constantly innovate Comrade Jiang Zemin pointed out: "Innovation is the soul of a nation's progress. Is the inexhaustible motive force for national prosperity." We only have to forge ahead. Innovative. To build a business unique characteristics of the times and excellent corporate culture. We must face the future with the times. In particular, should corporate culture and corporate image design to better integrate the future trend is to more closely integrate the two, become indispensable to the two wings off. During corporate image design, we must adhere to the five basic principles, first, adhering to "good understanding, easy to remember, easy to use" principle, the second, adhere to conditions of the principle, and the third, adhere to the principle of nationalization of the fourth . adhere to the principle of individual, fifth, adhere to the principles of diversity. Only in this way. can be a good corporate image design, corporate image in order to give full play to the important role of business development. the concept of innovation is the leading, strategic innovation is the direction of technology Innovation is the means, management innovation is the foundation. market innovation is the goal, organizational innovation is to ensure that the company has only constant innovation, to the fierce competition in the market and remain invincible. Corporate culture in China in the ascendant, the new corporate culture building model after another. Excellent corporate culture play a huge enterprise development is being driven more and more accepted by managers and staff, which has promoted a corporate culture Construction continued to develop in depth. I firmly believe that as more and more in-depth theoretical study corporate culture, corporate culture more seriously, a theory of corporate culture with Chinese characteristics, the scientific system will be built soon, and in this scientific Chinese enterprises under the guidance will also fierce competition in the 21st century has grown and develop themselves, to achieve greater economic and social benefits.
In short, the establishment and development of Chinese enterprises and cultural needs of corresponding economic base, enterprises must define their stage of development and development goals, rather than the blind pursuit of corporate culture in the form of construction. The development of China's corporate culture must be based on the Chinese cultural background, combined with our business management practices and modernization process, but also learn from foreign companies cultural studies theories and methods useful in developed countries absorbed the experience of building socialism with Chinese characteristics of corporate culture. only attaches great importance to enterprises culture, in particular, to establish a corporate culture with Chinese characteristics, the building of enterprise culture and the ideological and political work of the fine traditions. to create a more scientific, more powerful, more effective new pattern. the only way to continue to enhance enterprise competitiveness, thus the wave of economic globalization, especially in China has joined the WTO, modern socialism with Chinese characteristics, enterprises can remain invincible. Links http://www.hi138.com Research Papers Download
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