消费者行为学问卷分析

第6.7.12题问卷分析

Q6:What drives you to buy goods ?

分析：

In this survey, 50% of people choose to purchase because of their own feelings, which shows that today's consumption concept is more and more rational, so the value of the product itself becomes particularly important. 19% of people will choose to buy because of promotion, indicating that there will be more people because of price reasons to change their original purchase behavior.

Q7:How much you cost in study a month? 

分析：

Analyze the result with the average living costs 2000 RMB per student as a standard. About 80% of the respondents’ costs are 20% of their total costs. It’s about 100~150 RMB. The analysis of the data reflects is below the line. Usually college students’ expenditures on study including books, knowledge online, stationery and practical learning. Firstly the low costs of stationary should be less price, here is not to do research. Secondly according to the experience and research, the practice learning spending more than 200 rmb. Thus according to these two points can be concluded that A and B options respondents referred to in the content main object are learning knowledge. Knowledge learning expenditure can be divided into two types, one is the books, another is to pay online knowledge which include extracurricular class and professional class. And these expenses are usually not cheap. For college students, they study based on the original school abundant knowledge, but also extra spending a lot for knowledge, means the resource in school can't meet the learning needs of students enough. It is seen that many students are willing to pay for the knowledge which useful for them or that they are interested in. It can lead more competition of market in knowledge. The market is demanding to the knowledge of the gnats, and the more the cost of knowledge is, the more obvious the student can be to the proportion of the study of the ancient, and also early to say that those chapters learn to make the ancient people. And because of the high costs of knowledge, they will be full of their own gloom and use that they had to learn to grow and become good.

Q12:Do you have any opinion for college students to buy luxury goods?

分析：

Among the many college students, male students generally choose designer clothes, designer bags and electronic products. And girls choose designer clothes, designer bags and high-end beauty and skincare products. From the above data, it can be seen that the difference between male and female students is in cosmetics and electronics products, and the purchase of other products is basically flat. Therefore, the difference between the consumption of luxury goods and the consumption of men and women is more obvious, which can be attributed to the fundamental difference between the way of thinking and the physiological condition of men and women. In terms of electronic products, men are more likely to use than women, while high-end beauty and skincare products are favored by women.

Endnotes:

The college students is the main force of social development, but also consumption subject of future society, college students should not take material life too much to enjoy as a goal, and should pursue a spiritual satisfaction and the all-round development of personality. Therefore, we advocate the harmonious balance between moderate consumption and mental consumption, oppose the conspicuous consumption psychology of blind conformity to the actual situation, and learn the correct way of managing money.

组长：白海啸

组员：郑安怡、杨圣、李佳序、陆婧雯、李青青、李榕基

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