首页 > 正在进行安全检测...

正在进行安全检测...

发布时间：2023-12-01 04:49:55 来源：文档文库

小中大

字号：

手机查看

---------------------------------精选公文范文--------------------------伊利营销策划方案
篇一：伊利市场营销策划书

目录

目录..................................................................................................................................................1
前言..................................................................................................................................................2
第1章企业简介.......................................................................................................................3
第2章市场分析.......................................................................................................................6
市场细分（Segmenting）.................................................................................................6
市场定位（Positioning）...................................................................................................8
目标市场选择.....................................................................................................................9
第3章竞争对手分析.............................................................................................................----------------精选公文范文----------------1
---------------------------------精选公文范文--------------------------11
第4章SWOT分析..................................................................................................................14
优势S................................................................................................................................14
劣势W..............................................................................................................................16
机遇O...............................................................................................................................17
威胁T................................................................................................................................18
第5章伊利营销策略.............................................................................................................20
产品策略...........................................................................................................................20
渠道策略...........................................................................................................................21
促销策略...........................................................................................................................21
价格策略...........................................................................................................................23
第6章员工激励.....................................................................................................................25
2----------------精选公文范文----------------

本文来源：https://www.2haoxitong.net/k/doc/50f352b70a4c2e3f5727a5e9856a561253d3213f.html