随着社会的发展，旅游成为了人们的消费行为之一。旅游咨询类节目同样受到了人们的关注，因此设计一个优秀的开头，对于提升节目的观赏性有着非常重要的作用。本文通过设计一辆在高速路上奔驰的旅游大巴，穿梭于人群之中，由此提升节目趣味性。题材与音乐的合理搭配在MV音乐动画短片中极其的重要，在传达和深化主题，说明故事环境方面起到了关键的作用；在推动与连接剧情发展、烘托气氛，描述短片的自然环境和人文背景方面也起着特殊的作用；并且在使短片具有节奏感，对观众的心理影响方面有着重要作用。在创意制作过程中，我综合考虑了趣味性和实用性，让人们发现身边所存在的美。在创作过程中，我经历了四个阶段，分别是前期创意阶段、制作阶段、后期心理阶段和收尾。在创作过程中，我学会了很多，也了解了很多，对旅游知识有了更进一步的理解。
关键词：旅游；创意
With the development of society, tourism has become one of consumption behavior. Travel advisory program is also get the attention. therefore the design of a good beginning, plays a very important role for promoting the ornamental. In this paper, on the road tour bus, shuttle in the crowd, thus adds the promotion program of interest. The theme and music reasonable collocation in MV music animation clips of extremely important, in conveying and deepen the theme that story environmental aspects plays a key role; Connected with the plot in promoting development, foil atmosphere, describe the natural environment and human short background also plays a special role; And in that clip rhythm, the audience with psychological influence has important role. In the creative process, I consider the interesting and practical, so that let people discover the beauty around. In the process of writing, I have experienced four stages, respectively is the first creative phase, the production stage, later mental stage and ending. In the creative process, I learned a lot, also learn a lot of knowledge, has the further understanding of travel .
Keywords: Tourism；Originality
毕业作品基本信息 I
摘 要 II
ABSTRACT III
目 录 - 1 -
绪 论 - 3 -
第一章 创作的前期创意 - 4 -
第二章制作中的具体实施 - 6 -
01.项目简介 - 7 -
02.概念设计 - 7 -
03.分镜故事板 - 7 -
04.3D粗模 - 8 -
05.3D故事板（Layout） - 8 -
06.3D模型的确定 - 8 -
07.贴图材质 - 8 -
08.分镜动画 - 8 -
09.配音配乐 - 9 -
10.剪辑 - 9 -
第三章 制作后期的心理历程 - 9 -
团队帮助协作 - 9 -
大局与细节并重 - 10 -
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