广告文案的五道常见面试问题

广告文案的五道常见面试问题

Writing is smooth, beautiful, creative language...... Ad companies, a good planning will definitely play a multiplier effect. Therefore, for advertising copywriter personnel recruitment, companies are of particular importance. The following is a copywriter interview 5 common interview questions, can refer to the following oh.1, the analysis of advertising languageAnswer: this question almost all advertising copywriter at the interview will be met. This c. the ability to analyze candidate, job seekers can be combined with the specific case to answer this question from the following aspects: rhetoric, for propaganda purposes, objects, which places attractive to consumers.2, to give you a case, aiming at the same kind of products, the same purpose, with a promise of re creation of an advertisement.Answer: this question. The interviewer mainly inspects the examinee then strain and creativity. In the interview or written will appear often in. The advertising language creation, job seekers, Ying Zaixian carried on the analysis to the original advertising products, grasp the essence of advertising. If you can't hold a key, even if you are behind the advertising language to write again good, also have little chance of success. Therefore, analysis the problem of particular importance. Also note that the language of advertising words, in general, short and strong, outstanding key words are more affected by the interviewer's welcome.3, the planning industry personal insights.Answer: for the interviewer, this problem is relatively simple, as long as you be prepared before the interview, easily from the Internet can find the answer to such questions. Plus their own language integration can be.What is the 4, you most enjoy a brief description of the advertisement creativity?.Answer: this question also examine your analytical skills, you need to do is to find a successful advertising cases, and carries on the analysis. Many online, you can try the following famous analysis such as: "afraid Wanglaoji drink", "the door of show grain spring" the more characteristics of advertising language.5, you feel for advertising copy?Answer: you can make a self described from the character, experience and education background, will himself in the advantage of the integration of the line, such as your good interpersonal and communication skills, or is your innovation ability is very strong, or you're strong analysis ability and so on, as long as you are in the above aspects of performance and believe that the interviewer or easily give you high.

　　1、对广告语进行分析

　　解答：这道题目几乎所有的广告文案策划在面试时都会遇到。此题考查了应试者的分析能力，求职者可结合特定案例从以下几个方面回答此题：修辞手法、针对对象、宣传目的、哪些地方对消费者有吸引力。

　　2、给你一个案例，针对同一种产品、同一目的、同一承诺重新创作一条广告语。

　　解答：这一题。面试官主要考察应试者的随即应变和创造力。在面试或是笔试中经常会出现。对于广告语的创作，求职者应在先对原广告中的产品进行分析，抓住广告宣传的精髓。如果你无法抓住重点，即使你后面广告语写的再优秀，成功的几率也不大。因此，分析问题特别的重要。同时也要注意广告语的字数，一般来说，简短有力、突出重点的文字更受面试官的欢迎。

　　3、对策划文案行业的个人见解。

　　解答：对于面试者来说，这一题相对简单一些，只要你在面试前做足准备工作，从网上很容易便能查找到类似问题的答案。再加上自己的语言进行整合即可。

　　4、你最欣赏的一条广告创意是什么?简要描述一下。

　　解答：这一题同样考察你的分析能力，你要做的是找出一条成功的广告案例，并对其进行分析。网上很多，可以试着分析以下比较出名的比如：“怕上火喝王老吉”、“名门之秀五粮春”这些比较有特色的的广告宣传语。

　　5、你觉得自己适合做广告文案吗?

　　解答：你可以从性格、经历还有教育背景等方面做一个自我描述，将自己在这一行的优势整合出来，比如你的人际交往能力很好，或是你的创新能力很强，再或是你分析能力优秀等等，只要你在以上方面表现出来，相信面试官还是很容易给你高分的。

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