腊肉促销广告语

腊肉促销广告语

篇一：湘西腊肉广告策划书

湘西土家腊肉广告策划书

姓名：张雪琴

班级：艺术设计09-2班

学号：0908040224

指导教师：郭庆红

前言.............................................................................................................................................-3-第一部分市场调研与分析......................................................................................................-3-第二部分、产品分析..................................................................................................................-4-第三部分、消费者研究..............................................................................................................-6-

3.1、购买量与购买频率.....................................................................................................-6-

3.2、购买地点.....................................................................................................................-6-

3.3、购买动机.....................................................................................................................-6-

四、市场机会与问题分析..........................................................................................................-6-

4.1市场状况........................................................................................................................-6-

4.2深陷思维定式................................................................................................................-7-

4.3无操作更大市场经验....................................................................................................-7-

4.4产品本身无竞争力........................................................................................................-7-

4.5文化差异........................................................................................................................-8-

五、营销目标..............................................................................................................................-8-

六、推广策略..............................................................................................................................-8-

6.1门店营销........................................................................................................................-8-

6.2批发团购........................................................................................................................-9-

6.3礼品营销........................................................................................................................-9-

6.4商城营销........................................................................................................................-9-

6.5网络团购销售..............................................................................................................-10-

本文来源：https://www.2haoxitong.net/k/doc/8b23986ef605cc1755270722192e453611665bd2.html