Session: 2014/2015
Semester: Two
Core/Elective: Elective
Degree: MSc Marketing, MSc International Marketing, MSc Tourism Marketing Management
Class Title: Contemporary Consumers
Class Code: MK985
Class Coordinator: Dr Paul Hewer
Individual Assignment: The assignment counts for 100% of the class mark
Final Submission Date: Monday, 18 May 2015 at 12.00pm
Instructions:
Prepare an essay with a word limit of 4,000 words. You must include reference to academic articles and it is recommended that sub-sections are used to help you structure your discussion and argument. Your essay should focus on the following:
“Discuss the relevance and usefulness of one of the theoretical concepts introduced during the class for understanding contemporary consumers through application to an example of your choosing.”
Please note that no primary research is necessary for the completion of this assignment. In terms of assessment criteria these will include: Structure and organisation – does your assignment flow logically, is it clear and coherent; Content - Quality and depth of understanding shown in regard to discussion and line of argument; and finally, your ability to discuss and integrate appropriate theory/ literature.
Please note students must utilise the plagiarism software ‘Turnitin’ in advance of the submission of their assignment.
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