杭州丝绸文化旅游资源开发
目录
>>>>摘要..................................................................................................................................................31.导论............................................................................................................错误!未定义书签。1.1选题背景及研究意义..............................................................................错误!未定义书签。
1.1.1选题背景..............................................................................错误!未定义书签。1.1.2研究意义..............................................................................错误!未定义书签。
2相关基础理论与方法..................................................................................错误!未定义书签。
2.1丝绸文化旅游的概念......................................................................错误!未定义书签。2.2旅游开发的理论..............................................................................错误!未定义书签。2.3SWOT分析法......................................................................................错误!未定义书签。3杭州丝绸文化旅游资源的调查及评价........................................................................................3
3.1杭州丝绸文化旅游资源的调查........................................................................................33.2杭州丝绸文化旅游资源的评价........................................................................................44杭州丝绸文化旅游资源开发SWOT分析......................................................................................4
4.1杭州丝绸文化旅游资源开发优势分析............................................................................44.2杭州丝绸文化旅游资源开发机遇分析............................................................................54.3杭州丝绸文化旅游资源开发劣势分析............................................................................54.4杭州丝绸文化旅游资源开发挑战分析............................................................................65.丝绸文化旅游市场需求调查分析...............................................................................................75.1市场需求调查............................................................................................................................7
5.1.1调查存在的问题....................................................................................................75.2需求调查结果分析............................................................................................................7
5.2.1文化内涵不足........................................................................................................75.2.3.丝绸旅游商品实用性差.......................................................................................7
6.杭州丝绸文化旅游资源开发现状及问题分析...........................................................................8
6.1杭州丝绸文化旅游资源开发现状....................................................................................86.2杭州丝绸文化旅游资源开发的问题分析........................................................................8
6.2.1从产品线路开发设计角度....................................................................................86.2.2从营销角度............................................................................................................86.2.3从丝绸文化旅游纪念品开发角度........................................................................9
7杭州丝绸文化旅游资源开发对策................................................................................................9
7.1从产品线路开发设计角度................................................................................................97.2从营销角度........................................................................................................................97.3从丝绸文化旅游纪念品开发角度..................................................................................108.杭州丝绸旅游产品的创新问题.