淘宝上架商品是个非常简单的工作，可时间久了不操作，发现竟有些生疏了。本章只讲淘宝上架，关于淘宝seo，点击参考以往教程《淘宝SEO是什么意思？电商SEO教程》
今天，小小课堂网为大家带来的是淘宝上架商品详细流程与细节说明教程。希望对大家有所帮助。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"369.13","dataType":"jpeg","c":"word/media/image1.jpeg","imgOriW":900,"imgOriH":600})
1、标题
标题中必须要体现一些淘宝的关键词。
小小课堂网准备上架一套WordPress SEO的视频教程。
标题选择为：wordpress seo seo零基础入门 零基础seo视频 零基础seo教程
因为后期会有很多套视频上线，所以也就不纠结关键词的选择了，这些都是淘宝搜索框中的关于“SEO”的提示词。
2、图片
图片分为主图图片和宝贝详情图片。
主图图片格式说明：700*700 以上的图片可以在宝贝详情页主图提供图片放大功能。
所以说，一般上传主图图片为方形，也就是宽高比为1:1。
宝贝详情图片分为电脑端和手机端。
1）电脑端图片格式要求
如下图所示：
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"473.47","dataType":"png","c":"word/media/image2.png","imgOriW":690,"imgOriH":590})
2）手机端图片格式要求
如下图所示：
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"272.87","dataType":"png","c":"word/media/image3.png","imgOriW":1112,"imgOriH":548})
3、价格
价格就不多说了。薄利多销也好，提高价格也罢，都是可以的。本套WordPress SEO的价格定为9.9元，自然是不包括指导费用的，不过包括了后期视频的更新。
淘宝上架的每一步都会为大家展现出来。
1、打开淘宝卖家中心
选择“宝贝管理”>“发布宝贝”。
![](https://wkrtcs.bdimg.com/rtcs/image?w=339.00&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"339.00","h":"678.00","dataType":"png","c":"word/media/image4.png","imgOriW":339,"imgOriH":678})
2、选择类目
可以才“类目搜索”框中输入商品名，然后快速找到类目。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"333.07","dataType":"png","c":"word/media/image5.png","imgOriW":936,"imgOriH":563})
3、宝贝基础信息
标题、价格、宝贝规格、数量。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"469.73","dataType":"png","c":"word/media/image6.png","imgOriW":745,"imgOriH":632})
4、设置主图图片
直接点击“文件上传”，将准备好的大于700*700px的正方形图上传即可显示。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"289.67","dataType":"png","c":"word/media/image7.png","imgOriW":732,"imgOriH":383})
5、设置详情页图片
设置详情页图片步骤如下：
1）点击“插入图片”
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"549.20","dataType":"png","c":"word/media/image8.png","imgOriW":738,"imgOriH":732})
2）点击“添加图片”
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"537.80","dataType":"png","c":"word/media/image9.png","imgOriW":662,"imgOriH":643})
3）在“图片空间”点击“上传图片”
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"241.20","dataType":"png","c":"word/media/image10.png","imgOriW":1118,"imgOriH":487})
4）分清手机端详情图和电脑端详情图
点击选中手机端详情图，然后在出现的工具栏中选择“适配手机”。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"219.87","dataType":"png","c":"word/media/image11.png","imgOriW":773,"imgOriH":307})
适配成功之后，会多出一张移动端专用的图片来。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_7","w":"553.73","h":"190.13","dataType":"png","c":"word/media/image12.png","imgOriW":923,"imgOriH":317})
5）返回到宝贝发布界面
6）选择电脑端图片
依次选中“从图片空间选择”>“全部图片”或您自己命名的新文件夹>点击已经上传完成的图片即可。（如果没有显示，那么只能先将这个商品发布页面保存，然后再次编辑了，或者直接刷新，不过可能会导致之前的数据丢失）。
插入完成后，点击下图中的“完成”按钮即可。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"553.73","h":"508.53","dataType":"png","c":"word/media/image13.png","imgOriW":650,"imgOriH":597})
最后的电脑端效果。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"553.73","h":"394.53","dataType":"png","c":"word/media/image14.png","imgOriW":748,"imgOriH":533})
7）添加手机端图片
依次点击“手机端”>“添加”>“图片”>“从空间中选择图片”>选择图片所在文件夹，就会看到已经“适配手机的图片”。
温馨提示：如果这里为空，一张图片也找不到，可能就是没有在图片空间内做“适配手机”操作哦~
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"553.73","h":"575.07","dataType":"png","c":"word/media/image15.png","imgOriW":725,"imgOriH":753})
最后同样的点击完成。
![](https://wkrtcs.bdimg.com/rtcs/image?w=417.00&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"417.00","h":"546.00","dataType":"png","c":"word/media/image16.png","imgOriW":417,"imgOriH":546})
6、填写宝贝服务信息
写个名字，留个电话，最后确定所在位置，点击“定位”即可。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"553.73","h":"156.33","dataType":"png","c":"word/media/image17.png","imgOriW":733,"imgOriH":207})
7、其他信息
这些信息注意“运费”问题、发票与保修问题、是否用“橱窗推荐”，就可以了。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=b3b98055e4095a96525bae2bfc028077&sign=1b49e57674&rtcs_flag=2&rtcs_ver=3&l=webapp&bucketNum=103&ipr={"t":"img","r":"r_0","w":"553.73","h":"541.33","dataType":"png","c":"word/media/image18.png","imgOriW":761,"imgOriH":744})
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