星巴克10月进入 印度人改喝咖啡
Be in the most quickly October, the Indian can drink astral Buck coffee. The coffee shopkeeper near future with this the greatest whole world announces, to enter Indian market, it had had the investment of 78 million dollar. January, the company of beverage of tower tower whole world of astral Buck and India is joint-stock established company of Buck of tower tower star, be in this year the target of Indian set up shop will be 50. Nevertheless, photograph comparing is decided formerly in August or the plan that will enter India in September, time of set up shop already deferred the star. Ba Kezhong country and Asia-Pacific division president restrict the bit writing · Ka Erfu is optimistic to future. He says: “ the economic dimensions in view of India, of the development of cafe culture and consumptive ability rise ceaselessly, from long-term in light of, india will be a very big market. ” is in early 2005, astral Buck develops Indian market with respect to the plan, and preparation and Indian tomorrow group establish a joint-stock company. But bilateral application is developed by Indian foreign capital committee (FIPB) is rejected. Arrived 2007, astral Buck again enter India to regard as Chongzhongzhi is heavy. Network of a when it lends India mainland large cinema is pilot sale part product, for instance cold coffee, mineral water. But dozens this kind of “ is small small be troubled by ” to cannot satisfy astral Buck to be opposite the ambition of Indian market. 2010, the astral Buck of not reconciled to announces to enter India again. The company that negotiates with its includes DB praedial group and DLF are retail chain group. Final, plan or be forced because of inn location and cost issue to defer. This Cixingbake is able to succeed, the change of governmental attitude is having crucial effect. Below the setting that grows in intensity in globalization, indian government more and more discover ego closes brought a bitter pill to swallow. Because backward storage content sheds a system, the amount of loss with Indian annual after entering retail trade produce is spent be as high as 40% . By 2011, indian government decides the foreign supermarket tycoon such as homeward Le Fu, Woerma opens domestic retail market, so that learn,reach modern retail business run a concept. Astral Ba Keying will enter best opportunity of India. Apparent, consume the Indian market that increases every year with 30% speed and the consumer of 1.2 billion to coffee, astral Buck does not have reason to ignore. Here development space is vast, as the star Ba Kegang just entered fashionable China. The last few years, this company appears in China gave product diversity, so that media evaluates: The ’ of ‘ Wo Erma that “ star Buck wants to make drink of another coffee, tea, bread? ” and, buck of the star end 2010 built coffee beans to cultivate base in Yunnan, this supplies the raw material that waits for rising market to including India rise to support action. But the Indian’s taste may be more more stubborn than the Chinese. Before this, no matter be Kendeji, Coke Cola or fertile Er Ma, suffer cold shoulder in India. Astral Buck must roll out the product that fits local taste, drink tea traditionally with India even culture cannot conflict. Fortunately it has developed the product that fits this locality taste ceaselessly in China, the former Xie Chayin that rolled out 2010 for instance. This company shows, the meeting after entering India adjusts coffee sheet according to local taste. In the meantime, the company returns Dadaxingbake the tea beverage that the basis development of brand of tea of easy of tower tower peaceful is aimed at Indian market. Banner of beverage of whole world of other tower tower issues a brand, the astral Buck branch that is fond of Ma Laya water to enter dispersed whole world likely also for instance. Indian market differs with another of China is, the per capita level here is far not as good as China, consumer is more sensitive also to the price. Getting used to this locality demand and maintain brand image between, what astral Buck should accomplish is balance problem. Astral Buck | Coffee | In October | India
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