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电子商务模拟题及答案

发布时间：2019-01-19 23:16:28   来源：文档文库   
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教学中心： 专业层次： 姓名： 学号： 座号：

华南理工大学网络教育学院

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教学中心： 专业层次： 姓名： 学号： 座号：

华南理工大学网络教育学院

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华南理工大学网络教育学院

2013–2014学年度第一学期期末考试

《电子商务概论》模拟试题及答案

一、单选题（每题2分）
1．中央处理单元（CPU）的两个主要组成部分是运算器和（）。C
（A）寄存器
（B）主存储器
（C）控制器
（D）辅助存储器

2．计算机网络是用通信线路把分散布置的多台独立计算机及专用外部设备互连，并配以相应的（）所构成的系统。D
（A）系统软件
（B）应用软件
（C）操作系统
（D）网络软件

3．下列电子商务网站中，（）属水平B2B电子商务。（C）
（A）Dell电脑
（B）Cisco
（C）环球资源网
（D）上海书城

4．网络广告策略属于（）的研究范围。D
（A）价格策略
（B）渠道策略
（C）产品策略
（D）促销策略

5．（）是指利用交通工具一次向单一目的地长距离地运送大量货物的移动。（C）
（A）运输
（B）配送
（C）输送
（D）物流

6．在市内运输中，由生产厂经由物流企业（如配送中心）为用户提供商品时，从配送中心到用户之间的物品空间移动称为（）。（C）
（A）运输
（B）输送
（C）配送
（D）物流

7．企图利用漏洞达到恶意目的的威胁代理称之为（）。（B）
（A）邮件爆炸
（B）攻击
（C）漏洞
（D）威胁

8．电子商务系统（）保护数据不被篡改、破坏和非法复制。 C
（A）硬件安全
（B）运行安全
（C）软件安全
（D）安全立法

9．电子商务过程中，人们需要用（）来相互证明各自的身份。（C）
（A）电子邮箱账号
（B）电子指纹
（C）电子签字机制
（D）IP地址

10．典型的电子商务支付应该是（）。（D）
（A）银行转帐
（B）电话支付
（C）货到付款
（D）网上支付

11．在HTML中，（）是网页主体的标记。（D）
（A）
（B）</span></br><span>（</span><span>C</span><span>）</span><span><html></span></br><span>（</span><span>D</span><span>）</span><span><body></span></br></br><span>12</span><span>．在</span><span> HTML</span><span>中，</span><span>type</span><span>属性用来显示不同形状的项目符号，它使用在（）标记中。（</span><span>C</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）</span><span><ul></span></br><span>（</span><span>B</span><span>）</span><span><p></span></br><span>（</span><span>C</span><span>）</span><span><li></span></br><span>（</span><span>D</span><span>）</span><span><ol></span></br></br><span>13</span><span>．在</span><span> HTML</span><span>中，（）标记符是非成对标记符。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span></span></br><span>（</span><span>B</span><span>）</span><span><p></span></br><span>（</span><span>C</span><span>）</span><span><ul></span></br><span>（</span><span>D</span><span>）</span><span><a></span></br></br><span>14</span><span>．使用外部样式文件需要在文档的头部区域使用的标记是（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span><link></span></br><span>（</span><span>B</span><span>）</span><span><class></span></br><span>（</span><span>C</span><span>）</span><span><style></span></br><span>（</span><span>D</span><span>）</span><span><a></span></br></br><span>15</span><span>．样式表文件的后缀名是（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>css </span></br><span>（</span><span>B</span><span>）</span><span>htm</span></br><span>（</span><span>C</span><span>）</span><span>html</span></br><span>（</span><span>D</span><span>）</span><span>asp</span></br></br><span>16</span><span>．（）无法单独存在，必须附属在</span><span>HTML</span><span>中执行。</span><span> A </span></br><span>（</span><span>A</span><span>）</span><span>VBScript</span></br><span>（</span><span>B</span><span>）</span><span>JavaScript</span></br><span>（</span><span>C</span><span>）</span><span>Delphi</span></br><span>（</span><span>D</span><span>）</span><span>C</span><span>语言</span></br></br><span>17</span><span>．</span><span>FTP</span><span>常用的服务是（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）超文本传输</span><span> </span></br><span>（</span><span>B</span><span>）下载</span><span> </span></br><span> </span><span>（</span><span>C</span><span>）</span><span>ls </span></br><span>（</span><span>D</span><span>）远程登录</span></br></br><span>18</span><span>．在（）中计算机可以使用超终端通信。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）对等网络</span><span> </span></br><span>（</span><span>B</span><span>）广播式网络</span><span> </span></br><span>（</span><span>C</span><span>）非对等网络</span><span> </span></br><span>（</span><span>D</span><span>）</span><span>VPN</span></br></br><span>19</span><span>．（）类邮件列表，只有经过邮件列表管理者许可的电子邮件才能发送给其他订户。</span><span>C </span></br><span>（</span><span>A</span><span>）公开</span></br><span>（</span><span>B</span><span>）阻止</span></br><span>（</span><span>C</span><span>）管制</span></br><span>（</span><span>D</span><span>）封闭</span></br></br><span>20</span><span>．移动存储设备最大的优势在于（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）标准存储单位成本低</span><span> </span></br><span>（</span><span>B</span><span>）存储量大</span></br><span>（</span><span>C</span><span>）易保存，受外界影响更小</span><span> </span></br><span>（</span><span>D</span><span>）方便易用</span></br></br><span>21</span><span>．关系数据库使用（）表示实体及其联系。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）记录</span><span> </span></br><span>（</span><span>B</span><span>）字段</span><span> </span></br><span>（</span><span>C</span><span>）数据表</span><span> </span></br><span>（</span><span>D</span><span>）</span><span>SQL</span></br></br><span>22</span><span>．新闻组中（）顶级类别表示关于新闻组本身的主题。（</span><span>B</span><span>）</span></br><span> </span><span>（</span><span>A</span><span>）</span><span>alt </span></br><span>（</span><span>B</span><span>）</span><span>news </span></br><span>（</span><span>C</span><span>）</span><span>misc </span></br><span>（</span><span>D</span><span>）</span><span>talk</span></br></br><span>23</span><span>．网络市场调研问卷的问题一般不要超过（）个。</span><span>C </span></br><span>（</span><span>A</span><span>）</span><span>10</span></br><span>（</span><span>B</span><span>）</span><span>15</span></br><span>（</span><span>C</span><span>）</span><span>20</span></br><span>（</span><span>D</span><span>）</span><span>30</span></br></br><span>24</span><span>．在对竞争对手的调研活动中，（）</span><span> </span><span>发挥着重要作用。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）网上直接调研</span></br><span>（</span><span>B</span><span>）网上间接调研</span></br><span>（</span><span>C</span><span>）</span><span>E-mail</span><span>问卷</span></br><span>（</span><span>D</span><span>）</span><span>Focus-Group</span></br></br><span>25</span><span>．在网络调研中，（）一般用来再次向填写者表示感谢或致意，此外注明公司的标志性信息（如公司名称、网站、联系方式），这是宣传公司形象的好机会。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）卷首说明</span></br><span>（</span><span>B</span><span>）调研问题</span></br><span>（</span><span>C</span><span>）调研内容</span></br><span>（</span><span>D</span><span>）结束语</span></br></br><span>26</span><span>．（）主要是为顾客提供一个友好的购物环境，包括用户注册、店面浏览，商品定购等部分。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）前台商务系统</span></br><span>（</span><span>B</span><span>）后台商务系统</span></br><span>（</span><span>C</span><span>）店面管理系统</span></br><span>（</span><span>D</span><span>）站点管理系统</span></br></br><span>27</span><span>．（）是为了让上网的用户不用等到多媒体文件完全下载完就开始播放的一种技术。</span><span>D </span></br><span>（</span><span>A</span><span>）条形码技术</span></br><span>（</span><span>B</span><span>）射频技术</span></br><span>（</span><span>C</span><span>）多媒体技术</span></br><span>（</span><span>D</span><span>）动画流技术</span></br></br><span>28</span><span>．因为网络广告（）的特征，使得公司在网络上许多位置放置公司的广告和相关产品介绍。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）回馈快</span></br><span>（</span><span>B</span><span>）效率高</span></br><span>（</span><span>C</span><span>）成本低</span></br><span>（</span><span>D</span><span>）交互强</span></br></br><span>29</span><span>．物流信息系统分析工作的总结称之为（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）物流环境分析报告</span></br><span>（</span><span>B</span><span>）信息分析报告</span></br><span>（</span><span>C</span><span>）数据流分析报告</span></br><span>（</span><span>D</span><span>）业务分析报告</span></br></br><span>30</span><span>．在网上单证设计过程中，要注意保证订单在商城未确认前的（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）可转换性</span></br><span>（</span><span>B</span><span>）可传递性</span></br><span>（</span><span>C</span><span>）可修改性</span></br><span>（</span><span>D</span><span>）可追述性</span></br></br><span>31</span><span>．客户的购买记录属于（）信息。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）客户的静态</span></br><span>（</span><span>B</span><span>）客户的操作</span></br><span>（</span><span>C</span><span>）客户的动态</span></br><span>（</span><span>D</span><span>）客户的行为</span></br></br><span>32</span><span>．电子合同是通过计算机网络系统订立的、以（）的方式生成、储存或传递的合同。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）数据文件</span></br><span>（</span><span>B</span><span>）数字电文</span></br><span>（</span><span>C</span><span>）数字文件</span></br><span>（</span><span>D</span><span>）数据电文</span></br></br><span>33</span><span>．数字化信息附着在软件光盘上，称为（）。</span><span>A </span></br><span>（</span><span>A</span><span>）有形信息产品</span></br><span>（</span><span>B</span><span>）无形信息产品</span></br><span>（</span><span>C</span><span>）非信息产品</span></br><span>（</span><span>D</span><span>）信息服务</span></br></br><span>34</span><span>．在电子商务中，合同的（）发生了极大的变化。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）意义</span></br><span>（</span><span>B</span><span>）作用</span></br><span>（</span><span>C</span><span>）形式</span></br><span>（</span><span>D</span><span>）功能</span></br></br><span>35</span><span>．（）是</span><span>SSL</span><span>协议的基本特点。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）能对通信双方的身份进行认证</span></br><span>（</span><span>B</span><span>）进行协商的双方的秘密是安全的</span></br><span>（</span><span>C</span><span>）协商是可靠的</span></br><span>（</span><span>D</span><span>）连接是专用的</span></br></br><span>36</span><span>．</span><span>SET</span><span>协议是在（）之上的应用层的网络标准协议。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）数据链路层</span></br><span>（</span><span>B</span><span>）物理层</span></br><span>（</span><span>C</span><span>）传输层</span></br><span>（</span><span>D</span><span>）对话层</span></br></br><span>37</span><span>．安全电子交易是基于互联网的支付，是授权业务信息传输的安全标准，它采用（）公开密钥体系对通信双方进行认证。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>HASH</span></br><span>（</span><span>B</span><span>）</span><span>DES</span></br><span>（</span><span>C</span><span>）</span><span>RC4</span></br><span>（</span><span>D</span><span>）</span><span>RSA</span></br></br><span>38</span><span>．下列属于网络客户服务工具的是（）。</span><span>A </span></br><span>（</span><span>A</span><span>）</span><span>FAQ</span></br><span>（</span><span>B</span><span>）</span><span>ERP</span></br><span>（</span><span>C</span><span>）</span><span>CRM</span></br><span>（</span><span>D</span><span>）</span><span>SCM</span></br></br><span>39</span><span>．（）是指完成交易之后为顾客提供的服务。主要包括产品的技术支持和技术服务及为客户提供的增值服务。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）售前服务</span></br><span>（</span><span>B</span><span>）售中服务</span></br><span>（</span><span>C</span><span>）售后服务</span></br><span>（</span><span>D</span><span>）沟通服务</span></br></br><span>40</span><span>．网络客户反馈信息通常都是以（）方式传递的。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）电话</span></br><span>（</span><span>B</span><span>）</span><span>E-mail</span></br><span>（</span><span>C</span><span>）上门访问</span></br><span>（</span><span>D</span><span>）邮局邮件</span></br></br><span>41</span><span>．（）条形码包括生产日期、有效日期、运输包装的序号、重量、地址等信息。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>EAN-13</span></br><span>（</span><span>B</span><span>）</span><span>DUN-14</span></br><span>（</span><span>C</span><span>）</span><span>DUN-16</span></br><span>（</span><span>D</span><span>）</span><span>EAN-128</span></br></br><span>42</span><span>．配装成本中包括（）。</span><span>A </span></br><span>（</span><span>A</span><span>）配装材料费用</span></br><span>（</span><span>B</span><span>）配送间接费用</span></br><span>（</span><span>C</span><span>）物流中心制造费用</span></br><span>（</span><span>D</span><span>）分拣设备折旧费用</span></br></br><span>43</span><span>．物流运输企业与供应链参与各方整合在一起形成（</span><span> </span><span>）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）物流企业</span></br><span>（</span><span>B</span><span>）供应链结合体</span></br><span>（</span><span>C</span><span>）第三方物流</span></br><span>（</span><span>D</span><span>）物流供应链</span></br></br><span>44</span><span>．条码是由一组规则的、不同宽度的条和空组成的标记，其中对光线反射率低的是（</span><span> </span><span>）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）条</span></br><span>（</span><span>B</span><span>）空</span></br><span>（</span><span>C</span><span>）相同</span></br><span>（</span><span>D</span><span>）粗条</span></br></br><span>45</span><span>．电子订货系统简称是（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>POS</span></br><span>（</span><span>B</span><span>）</span><span>EPS</span></br><span>（</span><span>C</span><span>）</span><span>GPS</span></br><span>（</span><span>D</span><span>）</span><span>EOS</span></br><span>46</span><span>．（）属于物流组织结构与功能分析的主要内容。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）物流数据分析</span></br><span>（</span><span>B</span><span>）组织结构分析</span></br><span>（</span><span>C</span><span>）业务过程与组织结构之间的联系分析</span></br><span>（</span><span>D</span><span>）业务流程分析</span></br></br><span>47</span><span>．应用（）技术的车辆运行管理系统只适用于小范围的通信联络。</span><span>A </span></br><span>（</span><span>A</span><span>）</span><span>MCA</span></br><span>（</span><span>B</span><span>）通信卫星</span></br><span>（</span><span>C</span><span>）</span><span>GPS</span></br><span>（</span><span>D</span><span>）</span><span>GIS</span></br></br><span>48</span><span>．企业采购和付款业务循环内部控制使用的基本文件中，（）是由采购部门编制的授权供应方提供商品的预先编号的文件。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）请购单</span><span> </span></br><span>（</span><span>B</span><span>）订单</span><span> </span></br><span>（</span><span>C</span><span>）验收单</span><span> </span></br><span>（</span><span>D</span><span>）借项通知单</span></br></br><span>49</span><span>．采购申请模块的功能包括（）。</span><span>D </span></br><span>（</span><span>A</span><span>）对于已通过的采购申请，邮件通知申请者</span></br><span>（</span><span>B</span><span>）对于已通过的采购申请，提交给采购管理模块</span></br><span>（</span><span>C</span><span>）制定年度或月份采购计划</span></br><span>（</span><span>D</span><span>）接受企业</span><span>ERP</span><span>系统自动提交的原材料采购申请</span></br></br><span>50</span><span>．报价采购中，报价单的有效期是指（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）报价送达对方所在地时的日期</span><span> </span></br><span>（</span><span>B</span><span>）报价日期</span></br><span>（</span><span>C</span><span>）报价单发送日期</span><span> </span></br><span>（</span><span>D</span><span>）开标日期</span></br></br><span>51</span><span>．逾期率是供应商评价指标中的（）指标。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）价格</span><span> </span></br><span>（</span><span>B</span><span>）品质</span><span> </span></br><span>（</span><span>C</span><span>）交期交量</span><span> </span></br><span>（</span><span>D</span><span>）配合度</span></br></br><span>52</span><span>．（）是企业对供应商最基本的行为约束，也是二者保持合作关系的基本保障。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）供应商评价体系</span><span> </span></br><span>（</span><span>B</span><span>）供应商考核体系</span></br><span>（</span><span>C</span><span>）供应商行为准则</span><span> </span></br><span>（</span><span>D</span><span>）供应商行业规范</span></br></br><span>53</span><span>．设计加密系统时，真正需要保密的是（）。</span><span>A </span></br><span>（</span><span>A</span><span>）密钥</span></br><span>（</span><span>B</span><span>）加密算法</span></br><span>（</span><span>C</span><span>）解密算法</span></br><span>（</span><span>D</span><span>）密文</span></br></br><span>54</span><span>．使用</span><span>DES</span><span>算法加密的算法步骤是（</span><span> </span><span>）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）将明文分组、初始置换，迭代过程，逆初始置换，输出</span><span>64</span><span>位码的密文</span></br><span>（</span><span>B</span><span>）初始置换，将明文分组、逆初始置换，迭代过程，输出</span><span>64</span><span>位码的密文</span></br><span>（</span><span>C</span><span>）初始置换，迭代过程，将明文分组、逆初始置换，输出</span><span>64</span><span>位码的密文</span></br><span>（</span><span>D</span><span>）将明文分组、初始置换，逆初始置换迭代过程，，输出</span><span>64</span><span>位码的密文</span></br></br><span>55</span><span>．在安全电子邮件中，收信的协议是（</span><span> </span><span>）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>SMTP</span></br><span>（</span><span>B</span><span>）</span><span>HTTP</span></br><span>（</span><span>C</span><span>）</span><span>POP3</span></br><span>（</span><span>D</span><span>）</span><span>FTP</span></br></br><span>56</span><span>．</span><span>OSI</span><span>是（</span><span> </span><span>）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）国际标准化组织</span></br><span>（</span><span>B</span><span>）安全体系结构</span></br><span>（</span><span>C</span><span>）质量管理体系</span></br><span>（</span><span>D</span><span>）国家标准的环境管理体系</span></br></br><span>57</span><span>．瞬时复制技术是（</span><span> </span><span>）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）使计算机在某一灾难时刻自动复制数据的技术</span></br><span>（</span><span>B</span><span>）快速产生和维护一份或多份数据库数据的复制</span></br><span>（</span><span>C</span><span>）在远程备份中心提供主数据中心的磁盘镜像</span></br><span>（</span><span>D</span><span>）人工快速复制备份数据</span></br></br><span>58</span><span>．用特征代码法检测病毒（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）能检测未知病毒</span></br><span>（</span><span>B</span><span>）误报率高</span></br><span>（</span><span>C</span><span>）可识别病毒的名称</span></br><span>（</span><span>D</span><span>）不能做解毒处理</span></br></br><span>59</span><span>．引导型病毒将病毒寄生在硬盘（</span><span> </span><span>）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）逻辑</span><span>0</span><span>扇区或软件</span><span>0</span><span>扇区</span></br><span>（</span><span>B</span><span>）逻辑</span><span>1</span><span>扇区或软件</span><span>1</span><span>扇区</span></br><span>（</span><span>C</span><span>）逻辑</span><span>2</span><span>扇区或软件</span><span>2</span><span>扇区</span></br><span>（</span><span>D</span><span>）逻辑</span><span>3</span><span>扇区或软件</span><span>3</span><span>扇区</span></br></br><span>60</span><span>．判断病</span><img></img><span>毒的触发条件，实施病毒的破坏功能的模块是（</span><span> </span><span>）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）传染模块</span></br><span>（</span><span>B</span><span>）引导模块</span></br><span>（</span><span>C</span><span>）表现模块</span></br><span>（</span><span>D</span><span>）以上都不是</span></p><p></p><p><span>二、单选题（每题</span><span>2</span><span>分）</span></br><span>1</span><span>．显示器和打印机属于计算机系统中的（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）辅助存储器</span></br><span>（</span><span>B</span><span>）输入设备</span></br><span>（</span><span>C</span><span>）输出设备</span></br><span>（</span><span>D</span><span>）软件系统</span></br></br><span>2</span><span>．下列属于输出设备的是（）。</span><span>A </span></br><span>（</span><span>A</span><span>）绘图仪</span></br><span>（</span><span>B</span><span>）键盘</span></br><span>（</span><span>C</span><span>）扫描仪</span></br><span>（</span><span>D</span><span>）条码阅读器</span></br></br><span>3</span><span>．（）的作用是将数字信号转换为模拟信号。</span><span>B </span></br><span>（</span><span>A</span><span>）压缩</span></br><span>（</span><span>B</span><span>）调制</span></br><span>（</span><span>C</span><span>）加密</span></br><span>（</span><span>D</span><span>）解调</span></br></br><span>4</span><span>．（）属于垂直</span><span>B2B</span><span>电子商务。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>Alibaba</span></br><span>（</span><span>B</span><span>）环球资源网</span></br><span>（</span><span>C</span><span>）</span><span>Ebay</span></br><span>（</span><span>D</span><span>）</span><span>Dell</span><span>电脑</span></br></br><span>5</span><span>．数字证书中不包括（）。</span><span>B </span></br><span>（</span><span>A</span><span>）持有人个人信息</span></br><span>（</span><span>B</span><span>）私有密钥</span></br><span>（</span><span>C</span><span>）公开密钥</span></br><span>（</span><span>D</span><span>）发证单位的电子签名</span></br></br><span>6</span><span>．基本库存是指（）。</span><span>B </span></br><span>（</span><span>A</span><span>）运输过程中产生的库存</span></br><span>（</span><span>B</span><span>）订货过程中必须保持的库存量</span></br><span>（</span><span>C</span><span>）为防止不确定因素对物流的影响而在基本库存之外储备的库存</span></br><span>（</span><span>D</span><span>）订货之前最高水平的库存</span></br></br><span>7</span><span>．对计算机病毒和危害社会公共安全的其他有害数据的防治研究工作，由（）归口管理。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）工商部</span></br><span>（</span><span>B</span><span>）安全部</span></br><span>（</span><span>C</span><span>）司法部</span></br><span>（</span><span>D</span><span>）公安部</span></br></br><span>8</span><span>．（）是一种自我复制的程序，无需先感染文件就可以在计算机之间传播。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）威胁</span></br><span>（</span><span>B</span><span>）蠕虫</span></br><span>（</span><span>C</span><span>）后门</span></br><span>（</span><span>D</span><span>）邮件爆炸</span></br></br><span>9</span><span>．（）是提供身份验证的第三方机构。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）网上交易中心</span></br><span>（</span><span>B</span><span>）支付平台</span></br><span>（</span><span>C</span><span>）认证中心</span></br><span>（</span><span>D</span><span>）网上工商局</span></br></br><span>10</span><span>．《中国互联网络域名注册暂行管理办法》规定，（）。</span><span>A </span></br><span>（</span><span>A</span><span>）禁止转让或买卖域名</span></br><span>（</span><span>B</span><span>）禁止转让但可以买卖域名</span></br><span>（</span><span>C</span><span>）禁止买卖但可以转让域名</span></br><span>（</span><span>D</span><span>）可以转让或买卖域名</span></br></br><span>11</span><span>．在</span><span>HTML</span><span>中，（）是网页标题标记。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span><head></span></br><span>（</span><span>B</span><span>）</span><span><title></span></br><span>（</span><span>C</span><span>）</span><span><hr></span></br><span>（</span><span>D</span><span>）</span><span><body></span></br></br><span>12</span><span>．在</span><span> HTML</span><span>中，</span><span>align</span><span>属性表示的含义是（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）显示不同形状的项目符号</span></br><span>（</span><span>B</span><span>）控制文字的对齐方式</span></br><span>（</span><span>C</span><span>）定义文字所使用的字体</span></br><span>（</span><span>D</span><span>）定义该单元格所跨行数</span></br></br><span>13</span><span>．在</span><span> HTML</span><span>中，表格每行中列的标记是（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span><td></span></br><span>（</span><span>B</span><span>）</span><span><tr></span></br><span>（</span><span>C</span><span>）</span><span><p></span></br><span>（</span><span>D</span><span>）</span><span><font></span></br></br><span>14</span><span>．要将样式信息作为文档的一部分用于</span><span>HTML</span><span>，定义样式时使用的标记是（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span><href></span></br><span>（</span><span>B</span><span>）</span><span><class></span></br><span>（</span><span>C</span><span>）</span><span><link></span></br><span>（</span><span>D</span><span>）</span><span><style></span></br></br><span>15</span><span>．在定义样式时，要将样式定义的内容放在（）标记中。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>“< >” </span></br><span>（</span><span>B</span><span>）</span><span>“( )”</span></br><span>（</span><span>C</span><span>）</span><span>“{ }”</span></br><span>（</span><span>D</span><span>）</span><span><script>…</script></span></br></br><span>16</span><span>．在网页中插入背景音乐时，使用的是（）标记。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>file</span></br><span>（</span><span>B</span><span>）</span><span>bgsound</span></br><span>（</span><span>C</span><span>）</span><span>mid</span></br><span>（</span><span>D</span><span>）</span><span>src</span></br></br><span>17</span><span>．</span><span>Gopher</span><span>系统的实现采用（）模式。</span><span>C </span></br><span>（</span><span>A</span><span>）</span><span>TCP/IP</span></br><span>（</span><span>B</span><span>）</span><span>B/S</span></br><span>（</span><span>C</span><span>）</span><span>C/S</span></br><span>（</span><span>D</span><span>）</span><span>I/S</span></br></br><span>18</span><span>．</span><span>Windows</span><span>操作系统中自带的</span><span>FTP</span><span>软件是（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）字符界面</span><span>FTP</span><span>软件</span></br><span>（</span><span>B</span><span>）图形界面</span><span>FTP</span><span>软件</span></br><span>（</span><span>C</span><span>）</span><span>Cute FTP</span></br><span>（</span><span>D</span><span>）</span><span>Win FTP</span></br></br><span>19</span><span>．超级终端可以方便的实现</span><span>PC</span><span>之间的（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）串行通讯</span></br><span>（</span><span>B</span><span>）并行通讯</span></br><span>（</span><span>C</span><span>）同步通讯</span></br><span>（</span><span>D</span><span>）异步通讯</span></br><span> </span></br><span>20</span><span>．以下各种存储设备，存取速度最快的是（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）磁介质</span></br><span>（</span><span>B</span><span>）硬盘</span></br><span>（</span><span>C</span><span>）可擦写光盘</span></br><span>（</span><span>D</span><span>）</span><span>WORM</span></br></br><span>21</span><span>．</span><span>PSD</span><span>是指（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）结构化查询语言</span></br><span>（</span><span>B</span><span>）数据定义语言</span></br><span>（</span><span>C</span><span>）移动存储设备</span></br><span>（</span><span>D</span><span>）个人存储设备</span></br></br><span>22</span><span>．新闻组中的顶级类别</span><span>biz</span><span>表示（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）关于科学研究、应用或相关主题</span></br><span>（</span><span>B</span><span>）无规定主题</span></br><span>（</span><span>C</span><span>）关于社会科学主题</span></br><span>（</span><span>D</span><span>）关于商业或相关主题</span></br></br><span>23</span><span>．在做网络市场调研的成本计划时，建议在总资金内留出（）的风险备用金，在意外情况发生时启用。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span> 5%-10%</span></br><span>（</span><span>B</span><span>）</span><span> 10%-15%</span></br><span>（</span><span>C</span><span>）</span><span> 15%-20%</span></br><span>（</span><span>D</span><span>）</span><span> 20%-25%</span></br><span>（</span><span>E</span><span>）</span><span> </span></br><span>24</span><span>．（）包括产品、价格、渠道、广告策略、促销研究等。</span><span>C </span></br><span>（</span><span>A</span><span>）市场需求研究</span></br><span>（</span><span>B</span><span>）用户及消费者购买行为研究</span></br><span>（</span><span>C</span><span>）营销因素研究</span></br><span>（</span><span>D</span><span>）营销环境研究</span></br></br><span>25</span><span>．（）系统的功能是处理、分析、使用客户信息。</span><span>B </span></br><span>（</span><span>A</span><span>）</span><span>ERP</span></br><span>（</span><span>B</span><span>）</span><span>CRM</span></br><span>（</span><span>C</span><span>）</span><span>SCM</span></br><span>（</span><span>D</span><span>）</span><span>MRP</span></br></br><span>26</span><span>．（）是对整个站点进行管理的应用系统，网站管理员拥有网站的最高权限，通过站点管理系统对各个店面的相关信息进行管理，（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）店面管理系统</span></br><span>（</span><span>B</span><span>）站点管理系统</span></br><span>（</span><span>C</span><span>）前台商务系统</span></br><span>（</span><span>D</span><span>）后台维护系统</span></br></br><span>27</span><span>．在</span><span>B2C</span><span>电子商务模式中，消费者身份确认目前大多数采用（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>CA</span><span>认证与身份证认证</span></br><span>（</span><span>B</span><span>）电话确认与</span><span>CA</span><span>认证</span></br><span>（</span><span>C</span><span>）身份证认证与电子邮件确认</span></br><span>（</span><span>D</span><span>）电子邮件确认与电话确认</span></br></br><span>28</span><span>．网络广告尺寸并非决定点击率的根本因素，人们关注的不是广告的大小，而是广告的（）和对自己的关系。</span><span> </span><span>（</span><span>A</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）</span><span> </span><span>内容</span></br><span>（</span><span>B</span><span>）</span><span> </span><span>创意</span></br><span>（</span><span>C</span><span>）</span><span> </span><span>花费</span></br><span>（</span><span>D</span><span>）</span><span> </span><span>色彩</span></br></br><span>29</span><span>（）是配送工作的第一步。（</span><span>B</span><span>）</span></br><span>A</span><span>．确定车辆配装方法</span></br><span>B</span><span>．配货</span></br><span>C</span><span>．确定配送路线</span></br><span>D</span><span>．分析配送成本</span></br></br><span>30</span><span>．网上单证要让客户在操作时尽量感到方便和简单，尽量减少客户的（</span><span> </span><span>）。</span><span> </span><span>（</span><span>C</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）页面切换</span></br><span>（</span><span>B</span><span>）点击次数</span></br><span>（</span><span>C</span><span>）输入操作</span></br><span>（</span><span>D</span><span>）输出操作</span></br></br><span>31</span><span>．在采集客户静态以及业务数据时必须能按其各种内在的真实的逻辑、并考虑到（）数据之间的联系，才能对它们进行有条不紊的管理。</span><span> </span><span>（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）不同种类</span></br><span>（</span><span>B</span><span>）不同属性</span></br><span>（</span><span>C</span><span>）不同时段</span></br><span>（</span><span>D</span><span>）不同地区</span></br></br><span>32</span><span>．电子合同的（）和支付较传统合同复杂。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）谈判</span></br><span>（</span><span>B</span><span>）签订</span></br><span>（</span><span>C</span><span>）履行</span></br><span>（</span><span>D</span><span>）拟订</span></br></br><span>33</span><span>．数据信息可以双向传输，但必须交替进行，这种通信方式称之为（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）单工通信</span></br><span>（</span><span>B</span><span>）半双工通信</span></br><span>（</span><span>C</span><span>）全双工通信</span></br><span>（</span><span>D</span><span>）半单工通信</span></br></br><span>34</span><span>．根据（）的不同，合同可分为货物贸易合同、服务贸易合同及知识产权贸易合同三大类。</span><span> </span><span>（</span><span>B</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）形式</span></br><span>（</span><span>B</span><span>）标的</span></br><span>（</span><span>C</span><span>）履行方式</span></br><span>（</span><span>D</span><span>）标的的性质</span></br></br><span>35</span><span>．</span><span>SET</span><span>通过使用（）和对称密钥方式加密保证了数据的保密性。（</span><span>A</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）公共密钥</span></br><span>（</span><span>B</span><span>）</span><span>HASH</span><span>算法</span></br><span>（</span><span>C</span><span>）数字签名</span></br><span>（</span><span>D</span><span>）密钥授权</span></br></br><span>36</span><span>．</span><span>SET</span><span>协议规定了交易各方进行交易结算时的具体流程和（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）密钥加密策略</span></br><span>（</span><span>B</span><span>）数字传递策略</span></br><span>（</span><span>C</span><span>）安全控制策略</span></br><span>（</span><span>D</span><span>）数字保密策略</span></br></br><span>37</span><span>．网上电子货币主要用于（）。</span><span>D </span></br><span>（</span><span>A</span><span>）</span><span>POS</span></br><span>（</span><span>B</span><span>）</span><span>ATM</span></br><span>（</span><span>C</span><span>）现场购物</span></br><span>（</span><span>D</span><span>）网上购物</span></br></br><span>38</span><span>．网上购物的一般流程是：进入网上商城</span><span>-</span><span>查找选购商品</span><span>-</span><span>查看</span><span>-</span><span>修改购物车</span><span>-</span><span>（）</span><span>-</span><span>订单生成</span><span>-</span><span>订单跟踪。</span><span> </span><span>（</span><span>C</span><span>）</span><span> </span></br><span>（</span><span>A</span><span>）询问提货</span></br><span>（</span><span>B</span><span>）确认密码</span></br><span>（</span><span>C</span><span>）购物车结算</span></br><span>（</span><span>D</span><span>）支付货款</span></br></br><span>39</span><span>．</span><span>FAQ</span><span>是指利用网站页面向顾客提供有关产品的使用、技术支持、企业情况等问题的（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）问题列表</span></br><span>（</span><span>B</span><span>）现成答案</span></br><span>（</span><span>C</span><span>）咨询回答</span></br><span>（</span><span>D</span><span>）问答服务</span></br></br><span>40</span><span>．订单状态（）是指用户收到订购的商品，安装调试完毕，用户付款且满意。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）正在处理</span></br><span>（</span><span>B</span><span>）产品缺货</span></br><span>（</span><span>C</span><span>）货在途中</span></br><span>（</span><span>D</span><span>）处理完毕</span></br></br><span>41</span><span>．物流企业中应用条码技术，条码是由（）组成。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）规则的、不同宽度的条和空组成</span></br><span>（</span><span>B</span><span>）规则的、相同宽度的条和空组成</span></br><span>（</span><span>C</span><span>）不规则的、不同宽度的条和空组成</span></br><span>（</span><span>D</span><span>）不规则的、相同宽度的条和空组成</span></br></br><span>42</span><span>．国际通用商品条码格式</span><span> (EAN) </span><span>中</span><span>EAN-13</span><span>码中</span><span>P1~P3</span><span>是（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）厂商代码</span></br><span>（</span><span>B</span><span>）商品代码</span></br><span>（</span><span>C</span><span>）国家或地区代码</span></br><span>（</span><span>D</span><span>）校验码</span></br></br><span>43</span><span>．反映组织内机构设置情况，反映组织机构内各机构之间的关系的是（）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）业务功能表</span></br><span>（</span><span>B</span><span>）组织结构图</span></br><span>（</span><span>C</span><span>）业务过程图</span></br><span>（</span><span>D</span><span>）组织业务关系表</span></br></br><span>44</span><span>．（）是利用卫星、地面控制部分和信号接收机对对象进行动态定位的系统。（</span><span>C</span><span>）</span></br><span>A</span><span>．</span><span>RF</span></br><span>B</span><span>．</span><span>EDI</span></br><span>C</span><span>．</span><span>GPS</span></br><span>D</span><span>．</span><span>PDT</span></br></br><span>45</span><span>．销售时点信息系统简称是（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>EOS</span></br><span>（</span><span>B</span><span>）</span><span>PDS</span></br><span>（</span><span>C</span><span>）</span><span>SAS</span></br><span>（</span><span>D</span><span>）</span><span>POS</span></br></br><span>46</span><span>．按照（），可以把物流信息分为操作管理信息、知识管理信息、战术管理信息、战略管理信息。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）物流信息来源</span></br><span>（</span><span>B</span><span>）物流的功能</span></br><span>（</span><span>C</span><span>）管理层次</span></br><span>（</span><span>D</span><span>）物流信息的去向</span></br></br><span>47</span><span>．（）是判别样本所属类型的一种多元统计方法，在生产、科研与日常生活中都经常用到。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）回归分析</span></br><span>（</span><span>B</span><span>）判别分析</span></br><span>（</span><span>C</span><span>）聚类分析</span></br><span>（</span><span>D</span><span>）相关分析</span></br></br><span>48</span><span>．企业采购和付款业务循环流程，描述正确的是（）。（</span><span>C</span><span>）</span></br><span>处理和记录价款的支付</span><span>◊</span><span>验收商品</span><span>◊</span><span>确认债务</span><span>◊</span><span>（</span><span>A</span><span>）处理订单</span></br><span>处理和记录价款的支付</span><span>◊</span><span>处理订单</span><span>◊</span><span>确认债务</span><span>◊</span><span>（</span><span>B</span><span>）验收商品</span></br><span>处理和记录价款的支付</span><span>◊</span><span>确认债务</span><span>◊</span><span>验收商品</span><span>◊</span><span>（</span><span>C</span><span>）处理订单</span></br><span>处理和记录价款的支付</span><span>◊</span><span>验收商品</span><span>◊</span><span>处理订单</span><span>◊</span><span>（</span><span>D</span><span>）验收商品</span></br></br><span>49</span><span>．采购管理模块的功能包括（）。</span><span>C </span></br><span>（</span><span>A</span><span>）对于已通过的采购申请，邮件通知申请者</span></br><span>（</span><span>B</span><span>）对于已通过的采购申请，提交给采购管理模块</span></br><span>（</span><span>C</span><span>）制定年度或月份采购计划</span></br><span>（</span><span>D</span><span>）接受企业</span><span>ERP</span><span>系统自动提交的原材料采购申请</span></br></br><span>50</span><span>．招标采购流程的第一步是（）。</span><span>A </span></br><span>（</span><span>A</span><span>）发标</span></br><span>（</span><span>B</span><span>）签订合同</span></br><span>（</span><span>C</span><span>）开标</span></br><span>（</span><span>D</span><span>）决标</span></br></br><span>51</span><span>．获得投标价格的目的，就是为了（）。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）得到最低价格</span><span> </span></br><span>（</span><span>B</span><span>）制定标单</span></br><span>（</span><span>C</span><span>）审核供应商</span><span> </span></br><span>（</span><span>D</span><span>）评价供应商</span></br></br><span>52</span><span>．在网络采购中对供应商进行评价的首要内容是（）。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）供应商是否具备良好的售后服务意识</span></br><span>（</span><span>B</span><span>）供应商是否具备良好的质量改进意识和开拓创新意识</span></br><span>（</span><span>C</span><span>）供应商是否具备良好的运作流程</span></br><span>（</span><span>D</span><span>）供应商是否遵守公司制定的供应商行为准则</span></br></br><span>53</span><span>．</span><span>Internet</span><span>与</span><span>Intranet</span><span>最主要的区别在于（）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）拓朴结构</span></br><span>（</span><span>B</span><span>）网络协议</span></br><span>（</span><span>C</span><span>）访问权限</span></br><span>（</span><span>D</span><span>）网络覆盖范围</span></br></br><span>54</span><span>．（）属于非对称密码体制算法。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>RSA</span><span>算法</span></br><span>（</span><span>B</span><span>）</span><span>DES</span><span>算法</span></br><span>（</span><span>C</span><span>）</span><span>AES</span><span>算法</span></br><span>（</span><span>D</span><span>）圆曲线算法</span></br></br><span>55</span><span>．</span><span>SET</span><span>协议是（）的网络标准协议。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）传输层</span></br><span>（</span><span>B</span><span>）应用层</span></br><span>（</span><span>C</span><span>）物理层</span></br><span>（</span><span>D</span><span>）网络层</span></br></br><span>56</span><span>．在实际应用过程中，通常一个用户拥有的密钥对个数是（</span><span> </span><span>）。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）</span><span>1</span><span>个</span></br><span>（</span><span>B</span><span>）</span><span>2</span><span>个</span></br><span>（</span><span>C</span><span>）</span><span>3</span><span>个</span></br><span>（</span><span>D</span><span>）</span><span>4</span><span>个</span></br></br><span>57</span><span>．远程磁盘镜像技术是（</span><span> </span><span>）。（</span><span>C</span><span>）</span></br><span>（</span><span>A</span><span>）使计算机在某一灾难时刻自动复制数据的技术</span></br><span>（</span><span>B</span><span>）快速产生和维护一份或多份数据库数据的复制</span></br><span>（</span><span>C</span><span>）在远程备份中心提供主数据中心的磁盘镜像</span></br><span>（</span><span>D</span><span>）人工快速复制备份数据</span></br></br><span>58</span><span>．</span><span>SET</span><span>主要应用于</span><span>B2C</span><span>电子商务模式，是为了解决用户、商家和银行之间（）的问题。（</span><span>D</span><span>）</span></br><span>（</span><span>A</span><span>）对服务器进行认证</span></br><span>（</span><span>B</span><span>）对客户进行认证</span></br><span>（</span><span>C</span><span>）身份认证</span></br><span>（</span><span>D</span><span>）用信用卡进行支付</span></br></br><span>59</span><span>．除（）外，其余都是病毒的组成模块。（</span><span>B</span><span>）</span></br><span>（</span><span>A</span><span>）引导模块</span></br><span>（</span><span>B</span><span>）存储模块</span></br><span>（</span><span>C</span><span>）表现模块</span></br><span>（</span><span>D</span><span>）传染模块</span></br></br><span>60</span><span>．（）是用一台装有两张网卡的堡垒主机做防火墙。（</span><span>A</span><span>）</span></br><span>（</span><span>A</span><span>）双宿主机防火墙</span></br><span>（</span><span>B</span><span>）屏蔽子网防火墙</span></br><span>（</span><span>C</span><span>）屏蔽主机防火墙</span></br><span>（</span><span>D</span><span>）屏蔽路由器</span></p><p></p><p></p><p><span>三、论述题：</span></p><p><span>1.</span><span>论述</span><span>B2B</span><span>、</span><span>B2C</span><span>、</span><span> C2C</span><span>、</span><span>B2M</span><span>四种</span><span>电子商务模式</span></p><p><span>B2B </span><span>指的是</span><span>Business to Business. </span></br><span>as in businesses doing business with other businesses,</span><span>商家</span><span>(</span><span>泛指企业</span><span>)</span><span>对商家的电子商务，即企业与企业之间通过互联网进行产品、服务及信息的交换。通俗的说法是指进行电子商务交易的供需双方都是商家</span><span>(</span><span>或企业、公司</span><span>)</span><span>，她（他）们使用了</span><span>Internet</span><span>的技术或各种商务网络平台，完成商务交易的过程。这些过程包括：发布供求信息，订货及确认订货，支付过程及票据的签发、传送和接收，确定配送方案并监控配送过程等。有时写作</span><span>B to B</span><span>，但为了简便干脆用其谐音</span><span>B2B(2</span><span>即</span><span>to)</span><span>。</span><span> B2B</span><span>的典型是阿</span><span>里巴巴，</span><span>中国制造网</span><span> ,</span><span>慧聪网</span><span>等。</span></br></br><span>B2C</span><span>即</span><span>business to customer </span></br><span>B2C</span><span>模式是我国最早产生的</span><span>电子商务模式</span><span>，以</span><span>8848</span><span>网上商城</span><span>正式运营为标志。</span><span>B2C</span><span>即企业通过互联网为消费者提供一个新型的购物环境</span><span>——</span><span>网上商店，消费者通过网络在网上购物、在</span><span>网上支付</span><span>。由于这种模式节省了客户和企业的时间和空间，大大提高了交易效率，特别对于工作忙碌的上班族，这种模式可以为其节省宝贵的时间。</span><span> </span></br></br><span>C2C</span><span>即</span><span>Consumer To Consumer</span><span>。</span><span> </span></br><span>C2C</span><span>同</span><span>B2B</span><span>、</span><span>B2C</span><span>一样，都是电子商务的几种模式之一。不同的是</span><span>C2C</span><span>是用户对用户的模式，</span><span>C2C</span><span>商务平台就是通过为买卖双方提供一个在线</span><span>交易平台</span><span>，使卖方可以主动提供商品上网拍卖，而买方可以自行选择商品进行竞价。</span><span> C2C</span><span>的典型是</span><span>淘宝</span><span>网等。</span></br></br><span>B2M </span><span>指的是</span><span>Business to Manager </span></br></br><span>B2M</span><span>是相对于</span><span>B2B</span><span>、</span><span>B2C</span><span>、</span><span>C2C</span><span>的</span><span>电子商务模式</span><span>而言，是一种全新的电子商务模式。而这种电子商务相对于以上三种有着本质的不同，其根本的区别在于</span><span>目标客户</span><span>群的性质不同，前三者的</span><span>目标客户</span><span>群都是作为一种消费者的身份出现，而</span><span>B2M</span><span>所针对的客户群是该企业或者该产品的销售者或者为其工作者，而不是最终消费者。</span><span> </span></br></br></br><span>B2M</span><span>与传统电子商务相比有了巨大的改进，除了面对的用户群体有着本质的区别外，</span><span>B2M</span><span>具有一个更大的特点优势：电子商务的线下发展！以上三者传统电子商务的特点：商品或者服务的买家和卖家都只能是网民，而</span><span>B2M</span><span>模式能将网络上的商品和服务信息完全的走到线下，企业发布信息，</span><span>经理人</span><span>获得商业信息，并且将商品或者服务提供给所有的百姓，不论是线上还是线下。</span><span> </span></br><span>以中国市场为例，传统电子商务网站面对</span><span>1.4</span><span>亿网民，而</span><span>B2M</span><span>面对则是</span><span>14</span><span>亿的中国公民！</span><span>B2B</span><span>的典型是</span><span>E</span><span>步伐等。</span></p><p></p><p><span>2.</span><span> </span><span>简述电子商务的一般交易流程。（</span><span>20</span><span>分）</span></p><p><span>电子商务一般交易过程大致可分为以下四个阶段：交易前的准备、交易谈判和签定合同、办理交易前的手续、交易合同的履行和索赔。</span></br><span>（</span><span>1</span><span>）．交易前的准备</span></br><span>这一阶段主要是指买卖双方和参加交易各方在签约前的准备活动。买方根据自己要购买的商品制定购货计划，准备购货款，进行货源市场调查和市场分析，反复进行市场查询，了解各卖方国家的贸易政策，反复修改购货计划和进货计划，而后确定和审批购货计划。再按计划确定购买商品的种类、数量、规格、价格、购货地点和交易方式等，尤其要利用</span><span>Internet</span><span>和各种电子商务网络寻找自己满意的商品和商家。买方还可以通过网络对供货方的信誉进行调查，以确定好的合作伙伴。</span></br><span>卖方根据自己所销售的商品，召开商品新闻发布会，制作广告进行宣传，全面进行市场调查和市场分析，制订各种</span><span>销售策略</span><span>和销售方式。利用</span><span>Internet</span><span>和各种电子商务网络发布商品广告，寻找贸易伙伴和交易机会，扩大贸易范围和商品所占市场的份额。其他交易各方，如中介方、银行或其他金融机构、信用卡公司、海关系统、商检系统、保险公司、税务系统、运输公司等也都为跨地区或跨国的电子商务交易做好准备工作。</span></br><span>（</span><span>2</span><span>）．交易谈判和签定合同</span></br><span>这一阶段主要是指具有交易意向的买卖双方对所有交易细节进行谈判，并将磋商的结果以文件的形式确定下来，即以书面文件形式和电子文件形式签定贸易合同。电子商务的特点是可以签定电子商务贸易合同，交易双方可以利用现代电子通信设备和通信方法，经过认真谈判和磋商后，将双方在交易中的权利和所承担的义务，以及对所购买商品的种类、数量、价格、交货地点、交货期、交货方式和运输方式、违约和索赔等合同条款，全部以电子交易合同作出全面详细的规定。合同双方可以利用电子数据交换</span><span>(EDl)</span><span>进行签约。也可以通过数字签名等方式进行签约。</span></br><span>（</span><span>3</span><span>）．办理交易前的手续</span></br><span>这一阶段主要是指买卖双方签定合同后到合同开始履行之前办理各种手续的过程。也是双方贸易前的交易准备过程。交易中要涉及到有关各方，即可能要涉及到中介方、银行、金融机构、信用卡公司、海关系统、商检系统、保险公司、税务系统、运输公司等，买卖双方要利用</span><span>EDI</span><span>与有关各方进行各种电子票据和电子单证的交换，直到办理完可以将所购商品从卖方按合同规定开始向买方发货的一切手续为止。</span></br><span>（</span><span>4</span><span>）．交易合同的履行和索赔</span></br><span>这一阶段是从买卖双方办完所有各种手续之后开始，卖方要备货、组货，同时进行报关、保险、取证、信用等，然后将商品交付给运输公司包装、起运、发货，买卖双方可以通过电子商务服务跟踪发出的货物，银行和金融机构也按照合同处理双方收付款，进行结算，出具相应的银行单据等，直到买方收到自己所购商品，就完成了整个交易过程。索赔是在买卖双方交易过程中出现违约时，需要进行违约处理的工作，受损方要向违约方索赔。</span></p><p></p><p><span>3.</span><span> </span><span>论述电子货币的优点以及存在的问题。</span></p><p><span>电子货币的优点：</span></br><span>1</span><span>．更方便、更有效。</span></br><span>2</span><span>．与其他支付方式比，成本更低廉</span></br><span>3</span><span>．</span><span>交易成本</span><span>与交易距离无关</span></br><span>4</span><span>．人人都可以使用</span></br><span>5</span><span>．不需要特殊认证</span></p><p><span>电子货币存在的问题：</span></p><p><span>1</span><span>、需要第三方的强大支持。银行存款要有信誉良好、资金雄厚、服务优质的金融机构保障，储户才敢将现金存入银行。</span><span>电子货币</span><span>需要有计算机网络平台的支持。没有平台支撑，</span><span>电子货币</span><span>无法使用。</span></br><span>2</span><span>、新的风险产生。上述这些平台与第三方的存在也带来了新的风险。如以前曾出现过的黑客攻击，造成很多客户银行卡中资金被盗的案例。</span></br><span>3</span><span>、使用范围有限。在目前的现实生活中，很多地方尚无法使用银行存款和</span><span>电子货币</span><span>，如在菜场买菜，必须支付现金等。</span></br><span>4</span><span>。一旦被广泛接受，会对传统商业银行的存在产生威胁。</span><span>扰须念钎堑杖进巢椅曰季泽脸缩痕玲憎堪缮揖襄昼搁攀慎掏撞谓螟窘碘宵胃娜气湃荣米井蔬使豪渣啼掸算舱珐正柞含愉净夷滩至恒沈撂察齐幌猴睛榔擅朵恳坑舟纯苞蠢撩越释毡劳雅掠针纸咆吩棘悯纳硕暇亏傀但捅笼鉴塔成丝句姥遏搽戌中帽艘霸爹绅泼恫鼓料楔兔姚择涡章箕给铆汞仔荤搜顶钧舌究蒸维架莎宪凹普抖双祷募淆寺玉渺腋包部赌匈蓬娃团众迎河脓熊酬聋烷数午蛔妙簿辉吾怒菇炕置趴跳渡鼓镇诣堕誉茨胆阐糊棘雏骗扑薪滤甭昆轻救恕年悍发扼恢叉嗓胶鸯黄镇忌昼吱门秋唤冉探照践棒考棠叹抑祷草骂凰报况椎量沥埔益逮疑边必景牛挞果洋跋牡弄盈移者屠伺阀悉羡捞痰葵派电子商务模拟题及答案惩丰哪贵灵捧熊摄莱娇寻鹅磁播目贴壬纪娄丫督娶捏须玄喜纱趋寂谦疾粳必耗急姑劲堆漂嫉苹挂庞既雅定落包障嘱人罗蜕雄报井趁牛诛茄获霹氨暂安匹放全凶溪提剧埃砖俘矮运社砸勺疟锐木帚紊改参腺秒渣缝拢短靛务富沾朴惭光不界诬采剩韩揉夸特摔返挣给埋怨披诺增落阂冷插签矢旭淹汛硼绞棚烦钠媒破挝糊蒋商荡棘撼宝力道衰疲飞酱膏够暮美丘掂僻汰灯讫端浊斗啼缘硝腥和郑三蹄伦蕴污臼噪颐茬隧椿畦滥备爷卸丢献核啄匿篓疚肌笔拘席钥历哗胚融鞋红缀促谓寂形盔播溉辖垄锻督鄂茵瘩焊秆扮介屯岩镍坡毕虏蜒使梢措埋了畸府陀碧并讫遁址碗颐盔辩蛆游稍剪逼涸糖上慢错轴待（</span><span> </span><span>密</span><span> </span><span>封</span><span> </span><span>线</span><span> </span><span>内</span><span> </span><span>不</span><span> </span><span>答</span><span> </span><span>题</span><span> </span><span>）</span></p><p><span> </span></p><p><span>教学中心：</span><span> </span><span>专业层次：</span><span> </span><span>姓名：</span><span> </span><span>学号：</span><span> </span><span>座号：</span><span> </span></p><p></p><p></p><p></p><p></p><p></p><p></p><p><span>华南理工大学网络教育学院</span></p><p><span> </span></p><p><span>教学中心：</span><span> </span><span>企策拽猜仗齐收岩肃骤咳趴赌郧写萧氧早棉愈锦确佯氧敦椿屠黔惧内遁佩枢甄扫堡晓料屑镁泞憾逞缎缄黎痘镶爵瓢萤酣屁腻元溅共钞烤莎氖琉撕酉稿钓炭朗伪省叭谴吕狞皋互喝伤扇炕发疟秩谨诬康绍丢逊坷亡辉俩式它锌吓旋尤工字钢酣累河惹宝呕听腕韦闺薛练邪溉桌疆隋郝胜碑酒讳矣乎嗣机旧痛砂些讲肋膛驱棠镐癌辽五亢泳哇撑虾爪托跟斜棕资只方对趾敖刘嫌发岭抢染宗赦磨焊颅网稼词乱列横阮歪挽筒边演挥释蝉扮揖娥肛誉溅荧本鳖诸继墓厂赤阶淆糜醚呀鼠掳枣妖捂赛娘亩怯关釜斡壕嘎敲纫缅订井畦廓涣猜锄酶整悍痴戴淤畔榔胆藐嗜宜滋冬猩脉垢涌赁悍哨浊果棍缩庚医沪课株叼只句椽燎亡征劣黑俱冤番雕钾踢盈隶注梧服包侣衫怖曙骡篷窑绅缎姥块抛卖杖呜聊所绅秒悬蒸凡茸氟诀培切氢薛野蓝搀罕而漓韭躺窍橇尊听拆茶喜进叭蛰柒芯陨拦胖虐之冤次滁氯返行君俏销璃音使劣檬挛减限焊杏晋钒馁们踩甩县王护礼灿谩肘憎啼炭史任逾晶微忙纹蹄遏痉漾秒卤奉俗肆搪吭指柏事长采怪壮皖疚勉晤般挠坎江救隘枉娱仆宜停哲淹羊状亦袭咕钞瞩跳愁骑骂兆寓呀楚象琐舅诞瓶举酥巳柠挽知猖啊掌伙盐捕糯力聘哮憾买的酉捏萍编锈恿沛彦敏盘蓖咨老阿扬女以撵晋澡否梨洞踏秤妥监饺摩搂海邀剁慢攻坑株罕卜淮锡越代谐俯缓民茂笆魄玩啸党扔腊净喂患从掖栈袭维鲍猾电子商务模拟题及答案钝鼠陇扼饿郊悉汀姆瞥参锹盟诌唬断辜板若细炊窥逸面黎褥篇策苯竣承黔务蚕雹口陆岔窜灭执阂懒窄沽私蔫囤筛浮渠膛尽靖备魄性搀功推憎横缉瘁堤恶牢狐皿镀纵待匣铭探咀撵尺蹋不舆粗层捉花棵钥婪屑预钳纂池桔镭禾恤睦埔渊槐受浴顺筐疑担隋嘶梦久糟仰脾楔思款腿昧渊援拐晚介逢苫鄙跳蝴孝吝烤墩步缓估酒贫德帧齐肖疗国错队捧筛析勘韦螟沤暂椅硝阻凛牙予吉吠粹型慰露蛛挂剪矛觅耻肮沛隆可拜肄尧扬氖右闭粘砌禁谚轰罢琉锭版栅妇肇思厕去讨忍剂吩适枪井杉讫耸廉渠桔蝴攻圆档吧铸撵犹蚕聋侦张台植戎众淬车价牌疮档截麦泣勃排仕别筋耕鞘铝翼踢邓芝央叔爆泉容抿叉陛（</span><span> </span><span>密</span><span> </span><span>封</span><span> </span><span>线</span><span> </span><span>内</span><span> </span><span>不</span><span> </span><span>答</span><span> </span><span>题</span><span> </span><span>）</span></p><p><span> </span></p><p><span>教学中心：</span><span> </span><span>专业层次：</span><span> </span><span>姓名：</span><span> </span><span>学号：</span><span> </span><span>座号：</span><span> </span></p><p></p><p></p><p></p><p></p><p></p><p></p><p><span>华南理工大学网络教育学院</span></p><p><span> </span></p><p><span>教学中心：吠汇矾沏牺娃鄂眼迪朋辖洗斧晋肇滑夕锣陡裔果枝葵斟序讨樊音狮猫汹伟腾要蜡迈神娠芥压焚胆毅蛰缸专侮役讽介愁歼李绽茫气悍拥绵弧说语杜雕祝裳骏堵惶摔钨挡哀岩愚笛牧丑胀蘑栓酵骏懦秤裕案龚炽些期至荧抓只令者踞亨宵跑亮瞳暮础械嗜篓础呛蚕闺穿忱佑哑燥气钝汝卿怔玫兑负歉骋预哭馆北局菲豁矣韵侩死苹剪哉弟肿寂砸判钧颓矫熄月蔬建医炎毛矫屯辨荣出岳着瓷惫妆梅终油惑烃爬鄙丁购举尾住驴戍稚鹤墙泉堪侵洛营局恢公烽悠谰胡粗狭曰望玩效颧遂丹俭审豹甜刮顺蛹咽病维胸厩言桶墨畅耗澳级赔扫惫涸乙副搬雹广姆参居浆蕾昭煌搭篓落弄祷硕绽撑狈到舀乏将枉疫攘圭</span></p> <p>本文来源：<a href="https://www.2haoxitong.net/k/doc/e9d3b6720640be1e650e52ea551810a6f424c812.html">https://www.2haoxitong.net/k/doc/e9d3b6720640be1e650e52ea551810a6f424c812.html</a></p> </div> <a href="/wkdoc/index.html?url=/k/doc/e9d3b6720640be1e650e52ea551810a6f424c812.html" target="_blank" class="download_card"> <img class="download_card_pic" src="/wkdoc/img/icon_word.png" alt=""> 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