生态旅游农家乐商业策划书
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目录
一、香山庄园农家乐简介.......................................................................................................1
1.1农家乐简介........................................................................................................................11.2本项目所在地简介............................................................................................................2二、农家乐市场分析.....................................................................................................................4
2.1市场状况............................................................................................................................42.2产品状况............................................................................................................................4三、竞争分析.................................................................................................................................5
3.1农家乐基本竞争情况........................................................................................................53.2SWOT分析.......................................................................................................................5四、“香山庄园”农家乐项目方案.............................................................................................7
4.1项目简介............................................................................................................................74.2项目发起原因....................................................................................................................84.3营销战略............................................................................................................................9
4.3.1市场定位................................................................................................................104.3.2市场细分................................................................................................................104.3.3目标市场................................................................................................................104.3.4庄园食宿................................................................................................................114.3.5庄园活动项目........................................................................................................144.3.6公司组织机构........................................................................................................174.3.7公司文化................................................................................................................17
五、风险分析以及对策...............................................................................................................17
5.1市场风险..........................................................................................................................175.2竞争风险..........................................................................................................................185.3经营风险..........................................................................................................................185.4市场淘汰风险..................................................................................................................18六、财务分析.............................................................................................................................19
6.1一次性投入核算..............................................................................................................196.2营业收入..........................................................................................................................196.3营业成本概算..................................................................................................................206.4营业利润..........................................................................................................................20七、结论.......................................................................................................................................20
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香山庄园农家乐简介
1.1农家乐简介
农民依托当地独具特色的旅游风景资源,利用村寨院舍开发农事风情和本土文化资源,因地制宜地经营特色旅游服务,成为人民勤劳致富的有效途径。他们可以把自有的一般生活资料、生产资料转化为经营性资产,无论是从事农家乐的农民还是从事农业生产和加工的农民,都可以从中增加收入。“农家乐”旅游服务模式也就应运而生。