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课堂辅助资料--阅读理解之广告类

发布时间：2018-12-27 17:44:28 来源：文档文库

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阅读理解之广告等应用文

1. [2013四川卷]

31. What you have just read is a ________.

A. note B. report C. schedule D. poster

32. What is going to take place on 2 February 2013?

A. A big event to welcome a Chinese new year. B. A social gathering to raise money for wildlife.

C. A party for close friends to meet and have fun. D. A meeting of Kwun Tong High School students.

33. How much do you have to pay in total if four of you go together?

A. $20. B. $40. C. $60. D. $80.

34. Which of the following statements is true?

A. Tickets are sold in Kwun Tong High School. B. It’s unnecessary to take soft drinks with you.

C. Free digital cameras are provided for everybody. D. Festival food will be served without extra charge.

2. 【2012江苏卷】 A

56. According to the survey, people left alone on a desert island would most want their______.

A. MP3 player B. dog C. spouse/partner D. celebrity

57. Which of the following is tree about George Clooney?
A. He has been trained in wilderness survival. B. He may not be able to help you survive.

C. He does not think Roseane is beautiful. D. He is the choice of most South African women.

58. The survey results are analyzed in terms of the respondents’ _________.

A. sex, age and nationality B. race, nationality and sex

C. marriage, age and race D. age, sex and marriage

3.【2012天津卷】

Bicycle Safety

Operation Always ride your bike in a safe, controlled manner on campus(校园). Obey rules and regulations. Watch out for walkers and other bicyclists, and always use your lights in dark conditions.

Theft Prevention Always securely lock your bicycle to a bicycle rack---even if you are only away for a minute. Register your bike with the University Department of Public Safety. It’s fast, easy, and free. Registration permanently records your serial number, which is useful in the possible recovery of the bike stolen.

Equipment

Brakes Make sure that they are in good working order and adjusted properly.

Helmet A necessity, make sure your helmet meets current safety standards and fit properly.

Lights Always have a front headlight---visible at least 500 feet in front of the bike. A taillight is a

good idea.

Rules of the Road

Riding on Campus As a bicycle rider, you have a responsibility to ride only on streets and posted bicycle paths. Riding on sidewalks or other walkways can lead to a fine. The speed limit for bicycles on campus is 15mph, unless otherwise posted. Always give the right of ways to walkers. If you are involved in an accident, you are required to offer appropriate aid, call the Department of Public Safety and remain at the scene until the officer lets you go.

Bicycle Parking Only park in areas reserved for bikes. Trees, handrails, hallways, and sign posts are not for bicycle parking, and parking in such posts can result in a fine.

If Things Go Wrong

If you break the rules, you will be fined. Besides violating rules while riding bicycles on campus, you could be fined for:

No bicycle registration---------------------------------------------------$25

Bicycle parking banned--------------------------------------------------$30

Blocking path with bicycle ---------------------------------------------$40

Violation of bicycle equipment requirement -------------------------$35

36. Registration of your bicycle may help you _____________.

A. find y our stolen bicycle B. get your serial number

C. receive free repair services D. settle conflicts with walkers

37. According to the passage, what bike equipment is a free choice for bicycle riders?

A. Brakes. B. A helmet C. A headlight. D. A taillight.

38. When you ride a bicycle on the campus, ___________.

A. ride on posted bicycle paths and sidewalk B. cycle at a speed of over 15 mph

C. put the walkers’ right of way firs D. call the police before leaving in a case of accident

39. If you lock your bicycle to a tree on the campus, you could be fined _________.

A. $25 B. $30 C. $35 D. $40

40. What is the passage mainly about?

A. A guide for safe bicycling on campus. B. Directions for bicycle tour on campus.

C. Regulations of bicycle race on campus. D. Rules for riding motor vehicles on campus.

附录一：广告等应用文体的阅读及答题技巧

信息寻找题、广告阅读题

信息寻找题一般在应用文体中较常见，体现于查字典、阅读广告、公告、演出海报、车船航班时间表等之中。这类阅读材料包含的某一方面的信息非常全面，能满足各种人对信息的需求，但在高考试题中，常常是就某一方面提问，考生完全没有必要从头到尾仔细阅读，因为材料中有很多冗余无效信息。做此类题时，宜采用“题干定全法”。即：先阅读题干，然后根据问题要求，有针对性地阅读相关部分快速寻找有效信息。

广告是阅读理解题常考的一种题材。广告属应用文体。严格来说广告属快速寻找信息题。但是广告有着其他快速寻找信息题不同的特点。广告文体简洁明快，省略了大量的词语，达到了篇幅小、信息多的目的。同时具有语言精练，形象性、鼓动性强的良好效果。广告阅读题多为细节理解题，关键在于正确理解广告内容。考生必须具备较强的语言运用能力，熟悉文化背景，利用各种手段（如：补全、联想、推测等）正确解读广告的内容。通常运用“补全成分法”和“联想推测法”两种方法来解读广告的内容。做题方法同样采用“题干定向法”。

（1）补全成分法

省略句在广告体阅读材料中大量出现，可以说广告阅读理解材料中大多数句子都是省略句。我们应结合全文语境及逻辑关系将省略句补全，从而更加准确地理解。如：Driver wanted. 根据文义，可将该句补充为：A driver will be wanted. (招聘一名司机)。

（2）联想推测法

在些广告时间、日期、地点、电话、票价等用了缩略词，甚至一概没有提及，这就需要考生前后连贯，充分想象，整体理解。搜寻已知信息，推断语篇意义。

为节省篇幅，特别是在商业广告中，常使用缩写词，尽管有些缩写不太规范，但却常用，常见的缩写词有：

Tel. =telephone number Ph. =phone Add (r). =address

co. =company Ltd=Limited Max=maximum Min=minimum

hr=hour t=time fig=figure ft=foot

ml=mile doz=dozen Mt=Mountain P=page

prof. =professor Dr. =doctor s=south n=north

w=west Sta=Station pop=popular vs=versus

Xmas=Christmas info=information VIP=very important persons hrs=hours