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发布时间：2023-11-30 07:10:37 来源：文档文库

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ThecustomercareofHSNContents1.Introduction1.1IntroductionofHSN1.2Thestructureofthereport2.DescribetheHSN’sCustomerCareStrategy2.1Themeaningofcustomercarestrategy2.2ThecustomercarestrategyofHSN2.3ThedevelopmentofcustomercarestrategyinHSN3.Thestandardsofcustomercare3.1Themacrocustomercarestandards3.2ThecustomercarestandardsofHSN.3.3ThedevelopmentandimprovementinHSN4．Obtainingandmonitoringqualitativeandquantitativecustomerfeedback4.1Definitionandthemainfuturesofthequalitativeaspects4.2Thedifferentbetweenqualitativeandquantitative4.2ThemethodsgatheringandanglicizinginHSN5．TheCustomerCareReviewandImprovements
5.1TheCustomercarereview5.2Thecustomercareimprovement6.Conclusion7.References1Introduction1.1IntroductionofHSNHSN,Inc.(NASDAQ:HSNIisa$2.8billioninteractivemulti-channelretailerwithstrongdirect-to-consumerexpertiseamongitstwooperatingsegments,HSNandCornerstoneBrands.HSNioffersinnovative,differentiatedretailexperiencesonTV,online,incatalogs,andinbrickandmortarstores.Inadditiontoitsexistingmediaplatforms,HSNistheindustryleaderintechnologicalinnovationincludingservicessuchasShopbyRemote,theonlyserviceofitskindintheUS,andVideoonDemand.CornerstoneBrandscomprisesleadinghomeandapparellifestylebrandsincludingBallardDesign,Frontgate,GarnetHill,GrandinRoad,Improvements,Smith+Noble,TheTerritoryAhead,andTravelsmith.CornerstoneBrandsdistributes324millioncatalogsannually,operateseightseparatee-commercesites,andruns25retailstores.1.2ThestructureofthereportThesereportsintroducethedetailsinformationabouttheplanningofacustomercarestrategyinHSN.Settingstandardsforcustomercare,obtainingandmonitoringqualitativeandquantitativecustomerfeedbackandthecontinuousreviewandimprovementofcustomercare.Thecustomercareserviceisgood,butitalsohadsomeadvantagestoimprove,sothatthecustomercareservicecandobetterandbetterinthefuture.Inthisreport，willhaveacompletedimprovementandideasbymyself。2DescribetheHSN’sCustomerCareStrategy2.1Themeaningofcustomercarestrategy

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