成都意道旅游策划总体策划案例
四川乐山五马坪特种旅游案例
该项目区位于乐山市沐川县城北，距县城27公里，距离乐山80多公里，距离成都约3.5小时路程，交通可进入性良好。属于乐山市大生态旅游区辐射范围内。它所拥有的资源关键词中，“监狱”在这里具有特殊性和唯一性， 其他几个词不具有“新、奇、特”的优势。五马坪唯一的特色亮点是“监狱”。从区域旅游产品竞争态势来看，乐山不论在自然资源还是人文资源上都是非常丰富的旅游地带。我们认为五里坪应该采取错位开发或者说差异化开发的方式，利用该地的特殊背景——曾经的监狱管理区，开发特种旅游或新体验旅游项目。
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