会展论文
发布时间：2012-12-01 来源：文档文库
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影响会展成功举办的因素
郑州轻工业学院
本科结课设计（论文）
题 目 影响会展成功举办的因素 学生姓名 于浩浩 专业班级 信管11-01 学 号 541106040144 院 （系） 经济与管理学院 指导教师(职称 谢芳 完成时间 20 12 年 11 月 11 日
影响会展成功举办的因素
影响会展成功举办的因素
摘 要
会展活动作为人类集体性的物质、文化交流活动，从本质上看它是是物质、文化交流的桥梁。它的发展不仅可以推动举办城市的建设，而且对该地区经济的发展起着巨大的促进作用；同时，会展业的成功举办在给举办者和服务者们带来可观的经济利益，也给政府官员的任期政绩添上漂亮的一笔。因此，全面分析影响产业发展因素的情况有着重要的意义。会展业的发展首先表现为会展项目数量的多少和会展项目品牌影响力的高低，本文主要围绕会展项目的成功举办探讨了影响会展业发展的因素，并从流程、市场的需求、软硬件的支持、运行的机制、地理人文的环境、科技信息的发展展台制作与搭建及展馆中的生态化设计、举办的可行性、会展中心的营销创新策略、会展的人性化服务、外部因素,以及会展行业的发展等方面详细讨论了它们对会展项目和会展业发展的影响。
[关键词] 会展 发展 影响因素
影响会展成功举办的因素
The Factors Attect The Exhibition Activities Successfully
Abstract
the exhibition activities as human communality material and cultural exchange activities, in essence, it is material, the bridge of cultural exchange. It not only can promote the development of the construction of the host city, but also in the region economic development plays a huge role in promoting, At the same time, the success of the exhibition industry held in the promoters and server to bring the considerable economic interests, but also give government officials achievements term put on beautiful pen. Therefore, a comprehensive analysis of the factors affecting industrial development has an important significance. The development of the exhibition industry first performance for exhibition project quantity and exhibition project brand influence height, this paper mainly around the exhibition project successfully held discusses the influence factors of exhibition industry development, and from the process, the demand of the market, software and hardware support, operation mechanism, geography humanities environment, the development of science and technology information booth production and construction of the exhibition hall and ecological design, feasibility of hosting, exhibition center, exhibition marketing innovation strategy of the humanized service, external factors and the development of the exhibition industry, etc are discussed in detail their exhibition project and the influence of the exhibition industry development.
[key words] exhibition development influencing factors
影响会展成功举办的因素
目录
1流程管理…………………………………………………………3 2 举办的可行性…………………………………………………3
2.1市场环境分析……………………………………………………………….5 2.2举办的可行性„„„„„„„„„„„„„„„„„„„„„5 2.3展会执行方案分析„„„„„„„„„„„„„„„„„„„5 2.4展会项目财务分析„„„„„„„„„„„„„„„„„„„6 2.5风险预测„„„„„„„„„„„„„„„„„„„„„„„6 2.6存在的问题„„„„„„„„„„„„„„„„„„„„„„6 2.7改进建议„„„„„„„„„„„„„„„„„„„„„„„6 2.8努力方向„„„„„„„„„„„„„„„„„„„„„„„6 3市场需求………………………………………………………6 3.1从举办方角度讨论市场需求„„„„„„„„„„„„„„6 3.2参展商的市场„„„„„„„„„„„„„„„„„„„„6 4软硬件的支持…………………………………………………6 5运行的机制……………………………………………………7 5.1科学的运行机制有利于调动会展场馆、会展主办方和会展承办方的积极性，有利于提高展会的经营管理水平„„„„„„„„„„7 5.2科学的运行机制有利于建立一整套合理的员工行为准则„„8
6地理人文的环境……………………………………………8 7科技信息的发展……………………………………………9 8会展行业发展的影响………………………………………9 9展台制作与搭建及展馆中的生态化设……………………10 9.1对于主办方而言，一个成功的展览首先要吸引参展商参展„10 9.2展馆的生态化建设也会给会展带来巨大的亮点„„„„„„10 10会展中心的营销创新策略…………………………………10 10.1会展营销的特点„„„„„„„„„„„„„„„„„„„10 10.2会展营销的功能„„„„„„„„„„„„„„„„„„„10 10.3营销的创新策略„„„„„„„„„„„„„„„„„„„10 10.4会展定价方法和技巧„„„„„„„„„„„„„„„„„10 11会展的人性化服务…………………………………………11 结束语…………………………………………………………11
影响会展成功举办的因素
致谢…………………………………………………………13 参考文献……………………………………………………14 一流程管理
凡事预则立，不预则废。会展流程对会展的举办十分重要，因此在会展举办前首先要确定举办流程，并制定详细的计划，一边在举办过程中更好的管理，防 