With the development of times and progress of science and technology,there are many new problems and situations about the ideological and political work of college students in the new era. This not only affects the improvement of college students’ ideological and moral cultivation,but also affects their physical and mental health.From the perspective of counselors’work,combining with actual experience,it analysis of the problems that the counselors should pay attention to and puts forward suggestion on how to improve the quality in order to promote the ideological and political education of college students. 随着社会进步和科技飞速发展,学生思想呈现出更加多元和复杂的趋向,出现的主要问题有: