关于大学生旅游消费的调查报告

湖南中医药大学

市场调查课程报告

课题名称：关于大学生旅游消费的调查报告

指导老师：***

专业班级：10级市场营销二班

姓名学号：** 2010010602**

完成日期：2013年6月21日

保密级别：保密

编号：01

前 言

中国经济和社会结构的迅速发展和变化，旅游业渐渐成为各大城市各个地区的最具活力和发展潜力的行业之一。随着我们生活水平的不断提高，旅游消费变得越来越热，外出旅游已成为我们生活中必不可少的部分。大学生作为社会的一个特殊群体，具有一定的经济独立能力和自我生活能力，有相对宽裕的时间，具有更多的冒险精神和追梦遐想，这些促成了大学生旅游热。因此，大学生作为一支旅游生力军的地位确实不容忽视。当今全国高校数量已达2000多所，在校生人数超过2000万人，可见中国的大学生旅游是一个巨大的市场。中国当代的大学生正受到市场经济的强力冲击。在同一屋檐下的大学学子，包容着具有多种经济情况和消费能力的个体，他们就像是鸡尾酒一般拉开了层次。这中在经济上的差异和分层取决于他们不同的价值取向、思维方式和性格特征。为此，我们小组成员针对影响大学生旅游的因素在我校开展调查，共回收有效问卷260份，得出了一些数据和建议。

一、 调查背景···················································1

二、 调查目的···················································1

三、 调查方法···················································1

四、 调查对象与内容·············································1

（一）调查对象··············································1

（二）调查内容··············································1

五、 调查结果分析···············································2

（一）大学生旅游的频率······································2

（二）每次用于旅游的花费····································2

（三）喜欢怎样的出游方式····································3

（四）旅游信息的了解途径····································3

（五）旅行出游的时间选择····································4

（六）出游地点的选择········································4

（七）旅游景点的类型选择····································5

（八）出游同伴的选择········································5

（九）出游的动机············································6

（十）阻碍大学生旅游消费的因素······························6

六、对策与建议···················································7

七、结束语·······················································7

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