色彩的含义

色彩的含义

  Red

红色

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

红色是火与血的颜色，因此它常与活力、战争、危险、力量、能力、决心以及激情、欲望和爱联系在一起。

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

红色是具有强烈感情色彩的颜色。它能增强人体新陈代谢，提升呼吸率，并升高血压。它非常醒目，这就是为什么停止标志、停车灯及消防设备通常都漆成红色的原因。在纹章学中，红色用来象征勇气。许多国旗上都可见到红色。

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

红色可以突出显示文本和图像。使用它作为强调色可激励人们快速做出决策；它是互联网横幅广告和网站上的“立即购买”或“点击这里”按钮颜色的完美之选。在广告中，红色经常用于唤起情欲（红唇、红指甲、红灯区、“红衣女郎”等等）。红色广泛用于指示危险（高压电警示、交通灯）。红色还常与活力联系在一起，所以你在推销运动型饮料、游戏、汽车、与运动及高强度体育活动有关的物品时可以使用它。

Light red represents joy, sexuality, passion, sensitivity, and love. 

浅红色代表喜悦、性欲、激情、体贴和爱。

Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.

粉红色意指浪漫、爱和友谊。它是女性特征和被动性的标志。

Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.

暗红色与精力、意志力、狂怒、愤怒、领导才能、勇气、渴望、怨恨和盛怒联系在一起。

Brown suggests stability and denotes masculine qualities.

褐色暗示着稳定性，并且是男性特征的标志。

Reddish-brown is associated with harvest and fall.

红棕色与收获和秋天联系在一起。

  Orange

橙色

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

橙色结合了红色的活力和黄色的幸福。它与喜悦、阳光和热带联系在一起。橙色代表狂热、魅力、幸福、创造力、决心、吸引力、成功、鼓励和激励。

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

在人眼看来，橙色是热力四射的颜色，因此它给人以热的感觉。然而，橙色不如红色那般富于攻击性。橙色能提高脑部供氧、产生激励效应并激发心理活动。它在年轻人中间接受度高。作为柑橘的颜色，橙色与健康食物和刺激食欲联系在一起。橙色是秋天和收获的颜色。在纹章学中，橙色代表力量和耐性。

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

橙色的能见度非常高。因此你可以用它来吸引注意并凸显设计中的最重要元素。橙色对推销食品和玩具极为有效。

Dark orange can mean deceit and distrust.

深橙色可以意味着欺骗与怀疑。

Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.

橘红色与欲望、性欲、愉快、控制力、侵略性和行动欲相关。

Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

金色唤起威严感。金色的含义是光明、智慧和财富。金色常是高品质的象征

金色：

象征着高贵、光荣、华贵、辉煌。

金色可以起象征高贵、光荣、华贵、辉煌的作用，所以皇族通常用金色制作衣服。

在许多国家，因为黄金的颜色是金色，金色代表金钱、财富和资本主义。

在中国的五行学说中，金色是金属色的一种象征。

世界上大多数国家的皇族颜色都是以金色为基调的。

色彩设计应用：

　　在RGB的配色表中，标明为金色（Gold）的数值是：

　　Gold：R=255 G=215 B=0

　　CMYK的数值是：

C=5 M=20 Y=90 K=0

　　金色，是一种最辉煌的光泽色，更是大自然中至高无上的纯色，它是太阳的颜色，它代表着温暖与幸福，也拥有照耀人间、光芒四射的魅力。自古以来，黄金的价值赋予金色以满足、奢侈、装饰、华丽、高贵、炫耀、神圣、名誉及忠诚等象征意义。

　　金色具有极醒目的作用和炫辉感。它具有一个奇妙的特性，就是在各种颜色配置不协调的情况下，使用了金色就会使它们立刻和谐起来，并产生光明、华丽、辉煌的视觉效果。但如果大片的运用金色，对空间和个体的要求就非常高，一不小心，就会产生搭配瓶颈，容易像个暴发户或者拜金人士。

　　所以，在服饰方面，尤其要注意主体者的肤色、气质特征：

　　金色的服饰往往被运用到庆典时的礼服或聚会中的晚装里，使穿着者成为众人注视的焦点。可是，如此华丽的装扮，一旦进入常人的生活，容易流于庸俗。如何在日常生活中，穿出金色服饰的高雅，又不至于过分金光闪闪让人侧目，则是一门配色着装的艺术。

　　虽然在服饰方面亮丽金色的点缀越趋流行，但金色抢眼，属于膨胀色，容易将着装者的优点和缺点都放大出来。

　　服饰方面，最为保险的配色方案是：金色配中咖啡色、白色，银色配金色，另外杏黄色、驼色也是与金色十分合谐的搭配。 驼色与咖啡色，可以给人以沉稳、平静、纯朴的感觉，它们会中和金色的强烈气氛，尤其是浅驼色为服装的主色调，再点缀部分金色，则显得高雅、动人，适宜一些较为庄重的场合。

　　杏黄色与金色相配则比较轻快、柔和；

　　白色与金色搭配，是一组具有透明度的色彩，为使整体不过于清淡，可以加上色彩较浓的小配件。 女生在做配色选择时，可以用宝蓝色与金色搭配。如圆点蓝色光泽衬衣配金色及膝裙，色彩对比强烈，十分活跃，属于休闲风格。

　　另外，金色与纯正的黑色相配也很不错，使着装者显得高贵而神秘，这一组色彩是范思哲服装的经典用色。如果内穿黑色紧身衣裙，外着较宽松的金色外褛，既可衬托出金色的醒目，又可掩饰一部分体型的不足。但需要注意的是，着装者得具备高贵、成熟的气质，甚至带有一丝冷傲。外褛的金色也应选冷调的雾金。

　　金色与紫色叠加在一起，摩登初体验。紫色与金色搭配能彰显出低调奢华的美感。

　　如果是空间装修方面：

　　金色、银色可以与任何颜色相陪衬，但金色和银色一般不能同时存在，只能在同一空间使用金或银的一种。

　　用金色搭配黑色是最安全，搭配灰色同样典雅。

　金色象征---高贵、光荣、华贵、辉煌。

　　金色可以起象征高贵、光荣、华贵、辉煌的作用，所以皇族通常用金色制作衣服。   

　　在许多国家，因为黄金的颜色是金色，金色代表金钱、财富和资本主义。

　　金--仅扮神仙, 且是德高望重的神仙方可用, 如东海龙王、如来。

　　在中国的五行学说中，金色是金属色的一种象征。

　　世界上大多数国家的皇族颜色都是以金色为基调。

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  Yellow

黄色

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. 

黄色是阳光的颜色。它与喜悦、幸福、智力和活力联系在一起。

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

黄色能产生变暖效应、唤起快乐情感、激发心理活动和产生肌肉活力。黄色常与食物联系在一起。纯的嫩黄色是很好的醒目标志，这就是为什么出租车漆成该色的原因。如果过度使用的话，黄色会产生干扰效果，大家所熟知的是婴儿在黄色房间内会哭得更多。与黑色放在一起对比，黄色会比其他颜色都先识别出来；该组合常用来发出警告。在纹章学中，黄色象征光荣与忠诚。黄色后来衍生出与懦弱相关的意思。

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

用黄色唤起愉快、高兴的感情。你可以选用黄色来推销孩童产品和休闲商品。黄色是吸引注意力很有效的手段，所以可用它来凸显最重要的设计元素。男人通常认为黄色是无忧无虑的、“幼稚的”颜色，所以在销售价格不菲的名牌产品给男性时不推荐使用黄色——没有人会买黄色工作服或黄色奔驰。黄色是不稳定且自发的颜色，所以如果你想暗示稳定性和安全性，应避免使用黄色。浅黄色有混同于白色的倾向，所以通常需要深色来凸显它。所有黄色在视觉上都不诱人，这是因为它们放任快乐的情绪而显得昏暗。

Dull (dingy) yellow represents caution, decay, sickness, and jealousy. 

暗黄色代表警告、衰落、疾病和嫉妒。

Light yellow is associated with intellect, freshness, and joy.

浅黄色与智力、新鲜和喜悦联系在一起。

  Green

绿色

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. 

绿色是大自然的颜色。它是生长、和谐、新鲜和丰饶的象征。绿色和安全感之间有很强的感情关联。深绿色还常与金钱联系在一起。

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

绿色具有强大的治愈能力。对人眼而言，它是最放松的颜色；它可以提高视力。绿色暗示着稳定性和耐性。有时绿色也有缺乏经验的意思；例如，“greenhorn”是新手的意思。在纹章学中，绿色象征生长与希望。绿色，与红色相反，意味着安全性；它是道路交通中自由通行的颜色。

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

在为药物和医疗产品做广告时，使用绿色象征安全性。绿色直接与大自然相关，所以你可以使用它来推销“绿色”产品。暗绿色常与金钱、金融界、银行业和华尔街联系在一起。

Dark green is associated with ambition, greed, and jealousy.

深绿色与野心、贪婪和嫉妒联系在一起。

Yellow-green can indicate sickness, cowardice, discord, and jealousy.

黄绿色能象征疾病、懦弱、纷争和嫉妒。

Aqua is associated with emotional healing and protection.

淡绿色与感情愈合和保护联系在一起。

Olive green is the traditional color of peace.

橄榄绿是和平的传统颜色。

  Blue

蓝色

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. 

蓝色是天空和海洋的颜色。它常与深度和稳定性联系在一起。它是信任、忠诚、才智、自信、智慧、信心、真理和天堂的象征。

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity. 

蓝色被认为对心灵和身体有所裨益。它减缓人体新陈代谢，并产生镇静效应。蓝色与安静和平静有着很深的联系。在纹章学中，蓝色用来象征虔诚与真诚。

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products. 

可以使用蓝色来推销与清洁（水净化过滤器、清洁液、伏特加酒）、空气和天空（航空公司、机场、空调），水和海（航海、矿泉水）相关的产品和服务。与情感上的暖色如红色、橙色和黄色相反，蓝色与意识和智力相联系。在推销高科技产品时，使用蓝色来暗示精确性。

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

据研究，蓝色是男性颜色，在男性间接受度高。深蓝色与深度、专长和稳定性联系在一起；它是美国企业钟意的颜色。

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

在推销食物和烹调时，避免使用蓝色，因为蓝色会抑制食欲。当与黄色或红色之类的暖色同时使用时，蓝色会创造出强冲击力、醒目的设计；例如，蓝黄红就是超级英雄完美的配色方案。

Light blue is associated with health, healing, tranquility, understanding, and softness.

浅蓝色与健康、治愈、安静、理解力和温柔联系在一起。

Dark blue represents knowledge, power, integrity, and seriousness.

深蓝色代表知识、能力、正直和认真。

  Purple

紫色

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

紫色结合了蓝色的稳定和红色的活力。紫色与尊贵联系在一起。它是权力、高贵、奢华和雄心的象征。它诠释出财富和奢侈。紫色与才智、尊严、独立性、创造力、神秘和魔力联系在一起。

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.

根据调查，差不多75%的青春期前小孩喜欢紫色超过其他颜色。紫色在大自然中是极罕见的颜色；有些人认为它是人造的。

Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

浅紫色是女性设计的明智选择。在推销小孩产品时，可以使用亮紫色。

Light purple evokes romantic and nostalgic feelings.

浅紫色唤起浪漫和怀旧的情感。

Dark purple evokes gloom and sad feelings. It can cause frustration.

深紫色唤起忧郁和悲伤的情感。它能让人沮丧。

  White

白色

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

白色与光、善良、天真、纯洁和贞洁联系在一起。它被认为是完美之色。

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity. 

白色意味着安全、纯洁和清洁。与黑色不同，白色常有肯定的含义。白色能代表成功的开端。在纹章学中，白色描绘的是信仰与纯洁。

In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

在广告中，白色与凉爽和清洁联系在一起，因为它是雪的颜色。你可以使用白色来暗示高科技产品的简洁性。白色是适于慈善组织的颜色；在人们的幻想中，天使通常穿着白色衣服。白色与医院、医生和不育联系在一起，所以在推销医疗产品时，可以使用白色来暗示安全。白色常与低体重、低脂食物和乳制品联系在一起。

  Black

黑色

Black is associated with power, elegance, formality, death, evil, and mystery.

黑色与权力、优雅、拘谨、死亡、魔鬼和神秘相关联。

Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.

黑色是与恐惧和未知（黑洞）相关的神秘颜色。它通常具有否定含义（黑名单、黑色幽默、“黑死病”）。黑色有力量和权威的意思；他被认为是非常正式、优雅和威严的颜色（黑领结、黑色奔驰）。在纹章学中，黑色是悲痛的象征。

Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.

黑色给人洞察力和深度的感觉，不过黑色背景会降低可读性。黑衣服会让你看起来更瘦。在设计艺术或摄影画廊时，可以使用黑色或灰色背景来使其他颜色更为突出。黑色与亮色对比鲜明。与红色或橙色——其他非常有力的颜色——组合，黑色会给出非常富于侵略性的配色方案。undefined

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