肯德基简介(KFC introduction)

发布时间:2020-04-28 23:23:53   来源:文档文库   
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(KFC introduction)

Kentucky Fried (Chicken) is a famous fast food restaurant from the United States. The first Kentucky Fried Chicken was founded by Harlan Sanders in 1952. The main sale of fried chicken and other food, which belongs to yum. KFC's business philosophy is to continue to introduce new products or market products in the past re packaging, for game mentality, to gain the profits.

KFC belongs to Yum catering group. Yum is the largest restaurant group in the world with more than 3.3 stores and 840 thousand employees in more than 100 countries and regions. Owns KFC, Pizza Hut and Taco Bell and other world famous food brands, respectively in cooking chicken, pizza, Mexico flavor food and seafood dining area ranked first in the world.

Kentucky and Pepsi formed a strategic alliance, the restaurant fixed sales of carbonated drinks provided by the Pepsi Co (but in some countries exceptions, such as Japan and South Korea Kentucky Fried Coca-Cola).

KFC is the world’s largest fast-food chain, Kentucky marker KFC is English Kentucky Fried Chicken (Kentucky Fried Chicken) abbreviation, it has become a famous brand reputation in the global scope.

In 1930, KFC founder Harland. He opened a restaurant in his hometown of Kentucky in the United states. In the meantime, a new method of Sandoz painstaking research of fried chicken, and finally succeeded in the invention has eleven kinds of spices and unique cooking techniques of the secret, its unique taste welcomed by customers, the restaurant business is booming, has followed the secret. The state of Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel sanders.

Sandz Colonel, with white hair and the goat beard image, has become a symbol of the best international brand kfc.

Sandz Colonel’s successful start to his 40 years operating in Kentucky Corbin gas station. In order to increase revenue, he began to make all kinds of snacks himself, to the passing passengers, because his reputation for cooking food attracted the passing of passengers, business has since slow and steady growth. As the fame grew, the then governor of Kentucky, Ruby Laffon, gave him the rank of Kentucky colonel in 1935, in recognition of his contribution to Kentucky’s catering.

Colonel’s most famous specialty is the chicken he developed and invented. This is the most popular product in Kentucky today, which has been cooked by the Colonel after ten years of research and blended with the magical eleven spice formulas, which taste and suck.

Delicious fried chicken although attracted many admiring customers. However, the traditional fried chicken method makes the customer have to wait for thirty minutes to enjoy the delicious food. By 1939, the problem had been answered by the Colonel when he visited a pressure cooker display. The Colonel bought a pressure cooker and went home and did experiments on cooking time, pressure and fuel. Finally, he found a unique method of fried chicken. The fried chicken is under pressure he tasted the delicious fried chicken, KFC has maintained the pressure cooker recipe.

The Colonel’s career faced a crisis in the mid - 1950s, and the road next to his Sanders Cafe restaurant was passed by the new motorway, forcing him to sell the restaurant. The colonel was 66 years old, but he was still young and had no need to live on social welfare money, which in turn became a turning point in his career.

The Colonel began his journey with his 1946 Ford old car, carrying his eleven spice formulas and his right-hand man, the pressure cooker. He went to restaurants in Indian, Ohio and Kentucky to sell fried chicken recipes and methods to interested restaurants. The first KFC restaurant authorized to operate in Salt Lake City was established in 1952. Surprisingly, in just five years, the captain in the United States and Canada has developed 400 chain stores, which is the world’s franchise franchise beginning.

Kentucky Fried Chicken is the world’s largest fried chicken fast-food chain, has more than more than 11000 restaurants around the world. These restaurants in more than 80 countries, China from the Great Wall, Puerto Rico to Paris bustling downtown, picturesque downtown Sofia and sunny, can be seen as the hallmark of the KFC fast food restaurant.

There are about 10000000 customers in all KFC restaurants created by the taste of a half century ago, Colonel KFC chicken flavor every day in the world, it is composed of eleven kinds of secret recipe fried and breaded. Customers can also taste more than 400 other foods in KFC restaurants around the world, such as chicken patties in Kuwait and Japanese fish sandwiches.

KFC to satisfy consumers’ different levels of need, customer service mode is also changing, in addition to store dining, takeaway, from Oakland to Albuquerque, more than 300 in other countries, more and more city home delivery has been carried out in the United States has business. But some city in the United States, KFC and group the sister restaurant Pizza Hut and Taco Bell cooperation, located in the busy streets in the same restaurant outlets at the same time for the customer to provide meals. Today, college students from Puerto Rico to California have included KFC fast food as their daily diet.

60 years ago, KFC founder Colonel Harland Sanders invented cooking is now known as the "family dinner alternative" - that is to provide a complete meal to no time at home cooking, cooking or unwilling to family, he called: "Sunday dinner seven days a week".

Now, the Colonel’s spirit and heritage has become a symbol of the KFC brand, logo image design to Colonel Sanders of KFC, has become the world’s best and most recognizable brands.

Kfc Corporation is the world’s largest restaurant group - TRICON global restaurant group, the group includes a distributed in more than 100 countries and regions, nearly 30000 of the world famous restaurant chain KFC and Pizza Hut restaurant, Taco Bell.

KFC entered the ancient capital of Beijing, a country with a long food culture in 1987, and began its history in a country with the largest population in the world.

In November 12, 1987, KFC opened its first restaurant in China at the busy front of Beijing. As a starting point, KFC began to explore, learn Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to 71. In June 25, 1996, China’s 100th KFC stores were set up in Beijing. This is a milestone, marking the KFC in China has entered a more steady stage of development.

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