Unit12 business meeting
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女士们，先生们，亲爱的朋友们，
我们今夜聚集在美丽的城市深圳，召开这个国际性的会议。我谨代表主办单位和我们公司，并以我个人的名义，首先向大家表示热烈的欢迎。这次会议的主题是“新世纪、新经济：在全球化的世界中的发展”这是具有重大意义的。
人类进入了一个新的世纪。这不仅仅是简单的年代更迭，它标志着国际社会的经济发展和社会进步的新纪元。这个新纪元的独特之处反映在他朝着多极化的世界和经济全球化的日益迈向上，尤其反映在科学技术上的迅猛发展上。
为把我国建设成为现代化的国家，我们要广泛地学习、借鉴国外先进技术和科学管理方法。召开这样的国际会议，积极引进外国智力资源，聘请外国专家来华工作，已经成为我国对外开放的重要组成部分。
我衷心希望各位外国专家，海外华人专家和国家友人一如既往地支持和帮助中国的建设事业，同时也欢迎有更多的外国专家，海外华人专家和国际友人参加到我们的经济和社会建设中来。我祝愿所有获得友谊奖章的专家及家属在深圳过的愉快。谢谢大家！
Unit13 investment and profits
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The China International Fair for Investment and Trade is the only investment promotion activity in China that aims at absorbing direct foreign investment. It is also the largest economic and trade activity in China engaged mainly in transactions of products made by foreign-funded enterprises. The fair has attracted numerous domestic and overseas political VIPs, entrepreneurs and distributors, as well as delegation from member provinces, municipalities, and autonomous regions. Participants come to display their products, and to seek economic cooperation and business partners.
The principle of the 2005 fair is to stress China’s favorable investment environment and its industrial development policy, and opening a window to foreign investment on the Chinese market, thus making Chinese enterprises more active players in the world. Directed by this principle, the fair will emphasize tremendous business opportunities China offers foreign investors. It is believed that this dynamic approach will achieve the ultimate goal of attracting still more foreign investment to China.
China has absorbed hefty amount of capital from those countries in Southeast Asia and got access to Western countries’ advanced technology, market economy system and management experience. On the other hand, its long time political stability and its compelling economic process, its vast land and rich resources, its gigantic consuming market and its cheap labor cost, its satisfactory human resources pool and especially its encouraging policy towards foreign investment greatly attracts entrepreneurs all over the world to play roles in the country’s economic development.
Unit14 investment and profits
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Shenzhen will have new industrial structure befitting its status as a modern city, with high-tech and advanced manufacturing industries forming the basis and modern services providing the necessary backup.
High- tech industries will continue to be Shenzhen’s primary target for industrial development. The new catalogue features more high-tech industries in the encouraged category than last year. These include electronic information (e.g. development of germanium-silicon semiconductors, high-power lasers, optical memories, and biological recognition systems); biomedicine (e.g. development of SARS vaccines); and modern agricultural technology (e.g. fishery resources and environment restoration technology).
A major feature of this year’s catalogue is that exhibition and cultural industries are added to the encouraged category for the first time. All aspects of the exhibition industry, from infrastructure construction to exhibition companies, branding and national exhibitions, and supporting trades such as consultancy, exhibition services and advertisement production, are also encouraged. On the cultural front, all aspects of film and TV production and operation, construction of venues, and technological and equipment transformation are included in the encouraged category. The distribution of books, newspapers, magazines, audio-visual products, artistic training and cultural agencies are all encouraged.
Unit15 investment and profits
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今天深圳高科技交易会的开幕，标志着深圳高科技逐渐成熟起来。它向我们清晰全面地展示了深圳市,乃至全中国高科技的发展和进步。
除了它的教育意义外，本次博览会还可以为不远千里的朋友和本地的朋友, 为厂家和顾客之间搭起一个交流的平台。 这个平台同时为双方提供了机会, 清楚认识自己角色和兴趣, 以及双方的相互依存。这次交易会同时给了我们一个好机会，与海外的朋友见面交流，向他们展示中国的科技发展水平，以及介绍我们碰到的各类问题。
我希望参加本次交易会的朋友们能仔细研究展出的科技产品。如果他们这么做他们一定会带着骄傲之情离开本次交易会，会对本次交易会的组织者感到骄傲，会更清楚地认识到自己在中国高科技领域将扮演的角色，同时也会坚信只有各方的真诚合作才能共创美好未来。
Unit16 Public Relations
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With our history in China as well as our knowledge of the market and the mentality of our Chinese business partners, we had basis for a good start. We strongly believe that a sound business partnership is the foundation for a successful joint venture and we therefore attach great importance to the development of a good personal relationship and understanding with our Chinese partners. It is in this context important for us to communicate to our Chinese counterparts our sincerity and seriousness towards the success of our joint venture.
If joint venture is successful, both partners will benefit; whereas both partners will suffer if a joint venture is running into operational problems. In short, we make a point of carefully explaining to our partners that Baolung is in the partnership for “mutual benefit” and you can imagine that we so expect an identical attitude from our Chinese friends. That is why we are extremely careful in selecting our Chinese business partners and I simply must take this opportunity to mention that we are enjoying our relationship in our 5 projects with Chinese partners.
When we get into a joint venture we are fully committed to the success of the project and commitment is to us the key word. We expect that our Chinese partners bring along commitment into the joint venture.
Unit17 Business Strategy
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My purpose today is to tell you about our corporate strategy for the next decade, and more specifically, to bring you up to date with our plans for China.
To start with, I’d like to describe briefly our current marketing policy in China. Then I will illustrate our current situation over market share. After that, I will outline the opportunities we see for further progress in the 21st century. Finally, I will quickly sum up before concluding with some recommendations.
I think our first priority must be to build on the excellent results we have achieved in certain European markets. I am referring, of course, to Italy and Spain. Let’s me quickly expand on those successes before we move on.
We should not forget the Chinese market. Admittedly, our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. On balance, though, I think we stand to gain most form concentrating on Europe in the next 10 years and I strongly recommend we put all our efforts into further expansion in China.
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